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EA aiming for 5 million sold with Dead Space 3

Electronic Arts reaching out to a large audience with Issac Clarke's latest outing

The addition of co-operative play to Dead Space 3 is a part of Electronic Arts' continuing effort to bring the franchise to a broader audience. In an interview with CVG, EA Games Labels president Frank Gibeau explained why the publisher continues to play around with the presentation of each title.

"What we've tried to do with each installment is tell a different story about Isaac but at the same time bring in new features and ways to turn the game into a more connected experience. For example, in the second one we added the deathmatch multiplayer, but we found from fans that they loved the single-player but when they went online they felt it really didn't capture what Dead Space was about. I think it was well executed, but it wasn't a big hit with fans," said Gibeau.

EA and Visceral felt that co-op was the way to add multiplayer while still being true to the horror side of the game.

"It's more fun to be scared together than by yourself. So we embraced that idea and we tried to open up the accessibility of the IP a little bit by adding a little bit more action, but not undermining the horror. We can't not be a horror game because that's what Dead Space is," he said.

"So with the addition of co-op and taking it to a planet and mostly away from space... we're pushing it in areas such as environment, co-op and at the same time we definitely do not want to piss off our fans by taking it too far from horror. We're very self aware of that - we listen to the fans and we hear them."

Gibeau told CVG that Dead Space 3 is aiming for 5 million copies sold in order for the franchise to continue.

"In general we're thinking about how we make this a more broadly appealing franchise, because ultimately you need to get to audience sizes of around five million to really continue to invest in an IP like Dead Space. Anything less than that and it becomes quite difficult financially given how expensive it is to make games and market them. We feel good about that growth but we have to be very paranoid about making sure we don't change the experience so much that we lose the fanbase," he closed.

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Latest comments (6)

Morville O'Driscoll Blogger & Critic 4 years ago
Everything I've read about DS3 has put me off. Forced multiplayer. Moving the action from a desolate space station/spaceship to a planet. New run-and-gun mechanics, with ammo everywhere. The pro-piracy board I hang out on is the same - generally speaking, they loved the first game, thought the second was okay, and are going to pick up the new Lost Planet game instead of DS3. Says it all.

Still, this is the 4th time EA have tried to broaden the appeal of an IP, rather than being satisfied with trying to keep costs low and market to fans. After Dragon Age, Mass Effect and Syndicate, one can only hope this falls flat too, so that they stop screwing fans of niche products in an effort to go more mainstream.

Edited 2 times. Last edit by Morville O'Driscoll on 15th June 2012 10:09pm

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Paul Shirley Programmers 4 years ago
If it does fail they're set up to blame it on the game, not Origin ;)
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Morville O'Driscoll Blogger & Critic 4 years ago
Heh.

Nah, they'll blame it on Steam sales that have cheapened the Dead Space IP. :p
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Barrie Tingle Live Producer, Maxis4 years ago
Didn't Mass Effect sell more copies after they broadened to a bigger crowd? Not what I'd class as falling flat :)
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Morville O'Driscoll Blogger & Critic 4 years ago
Mmm... No, true, but it also depends on subjective quality. Mass Effect may have sold in more numbers, but most people accept that 1 is far better than 2, because of the "streamlining". So, yeah, "fall flat" may be the wrong term. "Critically ignored" would perhaps be better. :p

In any event. Let's call it on the numbers. So, amend my sentence to "After Dragon Age, Need For Speed and Syndicate". Because, oh good god, the new Most Wanted would have to be pretty damn amazing to get the sales figures going. :)
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Rick Lopez Illustrator, Graphic Designer 4 years ago
Yup I agree... they are screwing the Dead Space IP. It feels alot like lost planet and less scary. im assuming its just a run and gun shooter with less survival or horror elements to appeal to more people. now you have a friend so your not as lonely and isaac now talks alot more.
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