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SSX reboot had "successful launch", Syndicate "didn't pay off"

Frank Gibeau outlines how EA's brand revivals panned out with more coming in the future

Electronic Arts released new versions of SSX and Syndicate as a revival of several classic brands this year. EA Label boss Frank Gibeau told CVG that while the results of the revivals differed, the publisher is still keen to bring back "numerous brands."

"I think SSX was a very successful launch for us and there was some online innovation there that really showed why it made sense to bring that back," said Gibeau.

"It's done well and you'll probably see more in the future. There are numerous IPs that I think about all the time like Command & Conquer and Sim City - which is a brand we've brought back after seven years."

Syndicate - which was reinvented as a FPS - did not fare as well.

"Syndicate was something that we took a risk on. It didn't pay off - it didn't work," he said. "But in general it doesn't change my appetite for wanting to go look in the library and see what we have and maybe bring back some IPs for the next-generation. That's the nature of the business; some stuff works, some stuff doesn't."

EA has SimCity and Command & Conquer returning in 2013.

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Latest comments (11)

There are too many FPSs out there. Syndicate was born something completely different - why not leave it the same, and just do a proper sequel to it?
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Andrew Goodchild Studying development, Train2Game4 years ago
I'd be interested to see how they could fill out a magic carpet revival.
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James Prendergast Research Chemist 4 years ago
Pretty much what Michael said, for me. SSX already had an interested fan-base from its heritage and they didn't change that same basic formula of being on a snowboard going downhill.

Syndicate threw out the old fan-base (if there was much of one left after 20-ish years), yanked out the isometric squad combat and instead had an okay FPS shoved into the gameplay slot instead.

I think developers and publishers need to realise that IP isn't valuable if no one in your market values it. Just because it *was* a big name in the past doesn't make that true now. Or maybe I'm wrong and we should start bringing back remakes of Desert Strike and Battletoads?
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Show all comments (11)
Andrew Goodchild Studying development, Train2Game4 years ago
I'd go for the Desert strike remake in a tick, but then I'd want it to be close-ish to the original 3, not like Soviet Strike.
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Rick Lopez Illustrator, Graphic Designer 4 years ago
I was actually dissapointed by SSX. SSX3 is still my favorite and nintendos 1080 for Gamecube.

I was a huge fan of SSX, but when this new one came out It lacked the unlockables. I mean all the costums are just color swaps of the same one. And I REALLLY HATED racing and having to give my character oxygen or prevent them from freezing, there were also too many pitfalls were i would lose a race, simply for falling in a hole or not being able to see in the dark.

It was just a pain. I liked the old ones, in which your racing skills meant more. You didnt have cheap deaths or cheap features that hindured that. i like the focus on tricks and knowing the tracks.

I also liked the rival system. Were you could make another racer mad at you by pushing them too much or making them lose a race. So if you pissed them off enough, they would purposly try to push you and knock you down, even if it meant they didnt make to the finish line first.

Characters also talked to each other and you had split screen multiplayer. i doubt the EA SSX servers will be around forever. And also the approach to realism ruined it for me. the track designs arent as fun.

Edited 1 times. Last edit by Rick Lopez on 15th June 2012 1:27pm

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Barrie Tingle Live Producer, Maxis4 years ago
Syndicate isn't a bad game in itself, it just isn't Syndicate. Combine that with going up against numerous other FPS titles with strong sales and background then Sydicate FPS didn't do anything to stand out in the crowd.

@Rick I preferred SSX Tricky myself (so many sore thumbs from that) and I know what you mean about the new one, it was overly complicated for what it should have been. Above all I hope Microsoft will make a new AMPED and for realism I go with StokEd.
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Tom Keresztes Programmer 4 years ago
Syndicate is a mediocre FPS with nothing to do the original one.
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Lewis Brown Snr Sourcer/Recruiter, Electronic Arts4 years ago
I like the idea of Desert Strike that would be cool....Bring back memories of struggling to winch up health and ammo packs :-)

Personally I'm looking forward to Sim City
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Andrew Animator 4 years ago
I was put off Syndicate simply because it was a game which lacked the heart and soul of the orginal.

I totally appreciate that they tried to do something different with it, and I respect that. What they failed to realise is that isn't what fans wanted.

Look at the XCOM games, on one hand you have an FPS game which just borrows the name, on the other you have a game which will (hopefullY) live up to the orginals and maybe even build on them. Which will fare better I wonder?

Edited 1 times. Last edit by Andrew on 18th June 2012 2:11pm

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Antony Johnston Writer & Narrative Designer 4 years ago
Overall, I'm just happy SSX has been successful, and that we can look forward to more.

As for the complaints, from a player's perspective I'd say it mostly satisfies my inner purist. SSX3 is still my all-time fave too, and the bottomless chasms make me want to ragequit every time but there's also a lot to like about the evolution. And if you read postmortem interviews with Todd Batty, it's clear they're as aware of the problems as we are. It was all a question of resources and priorities, and surely that's something we can all sympathise with.
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Ian Brown IT Developer / IT Infrastructure 4 years ago
Syndicate for me was a disaster, where was the strategy, the research, the custom organization? Well most of it was in co-op but i wouldn't really care too much about it being an FPS if it used the main theme of the game. Making your own company, researching new weapons and equipment and making your agents into super killing machines. If they really wanted to make an FPS that badly why not stick the research & strategy part in behind the scenes like Xcom (original) whereby you did the tactical stuff in a map screen of sorts and fought in randomly generated locations for your objectives. Could have been pretty good if they did that. If your agents died you'd need to "recruit" some more with the persuaderon. Any way i'll just dream it as EA would never make something that involves thinking for a console. As for Xcom, well the one i'm certainly buying is not the multi million $ budget version.

Edited 1 times. Last edit by Ian Brown on 18th June 2012 5:39pm

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