Sections

Kongregate finds avid players account for 90 percent of game revenue

Committed free-to-play gamers are the key to successful monetization

According to a study by GameStop's Kongregate web game portal, committed users account for more than 90 percent of a game's total revenue. Kongregate reviewed more than 150 microtransaction-based titles for the study. COO Emily Greer believes the key to a successful free-to-play game is managing the end-game, the part that matters to long-term players.

"Too many titles introduce monetization elements without the end-game in mind," saiid Greer. "Players often tune out these advances, primarily because they have little long-term value to the user or the player is not yet connected to the game."

Kongregate found that only 30 percent of those who played a title less than ten times bought virtual items, amounting to only 3 percent in average total revenue. Devoted players played the game more than 50 times and accounted for only 2 to 10 percent of the total userbase, but had a 3,000 percent higher average revenue than their neophyte counterparts.

"Your committed players will provide you with the bulk of the game's lifetime value," adds Greer.

[Via Gamasutra]

Related stories

Kongregate to aid experimental game development

Launchpad X will focus on developers, "who aren't afraid to take risks, push boundaries, and break genres"

By Matthew Handrahan

Kongregate: Game players are omnivores

CEO reveals console players have an appetite for browser games too

By Rachel Weber

Latest comments

Sign in to contribute

Need an account? Register now.