Close
Are you sure? Are you sure you want to report this comment? I understand, report it. Cancel

Finance

Kickstarter: more than half of game projects fail - report

Kickstarter: more than half of game projects fail - report

Tue 12 Jun 2012 12:03am GMT / 8:03pm EDT / 5:03pm PDT
GamesFinance

Getting your independent game on Kickstarter doesn't always guarantee success

A new infographic (below) shows that Kickstarter may not be the instant cure-all that some independent developers think it is. Appsblogger created the infographic after scraping 45,815 Kickstarter projects on the official site. As of June 2, 2012, $214,558,344 was pledged across 2,974, 842 backers. In the games category, only 43 percent of projects were successful, with $22.7 million being raised in total.

In terms of number of projects submitted, the Games category takes distant seventh place with 1,729 projects total. Film & Video lead here, with 13,502 projects submitted, followed by Music with 10,887 project, and a steep drop off in Publishing with only 4,761 projects submitted.

On the flip side, the Games category takes third place when it comes to total backers with 499,562, meaning the backer-to-project ratio is among the highest with 288 backers per project. Film & Video and Music take first and second once again, with 681,912 and 571,421 respectively.

Successful projects averaged $5,487 per pledge, while failed projects averaged $16,365 per pledge, meaning those looking to launch Kickstarter projects should aim for a larger number of small donations instead of hoping that a few large backers can save you. All told, only 8.5 percent of all funded projects exceeded their funding goal by more than double.

On the bright side, if you play your cards right, you'll have a fully-funded game. Not unlike the Two Guys from Andromeda SpaceVenture Kickstarter, which just passed its $500,000 funding goal with 17 hours to go.

info

AppsBlogger's KickStarter infographic

9 Comments

Alex Byrom
Studying Multiplayer Online games design

33 0 0.0
Thanks for the article really useful. Not really looked at the other genres apart from games, hope to fund my own soon, to be honest there where some terrible game ideas on there so it's no big surprise that 50% fail

Posted:A year ago

#1

Andreas Tawn
Lead Technical Artist

1 0 0.0
It would be interesting to see success rates for pitches to traditional funding sources. I would be stunned if it was higher than 5% (not that we're ever likely to see that sort of data).
So while it's obviously not a guarantee of funding, Kickstarter is having a huge democratising effect over VC/publisher funding models.

Posted:A year ago

#2

Nick Parker
Consultant

264 124 0.5
It's horses for courses - crowd funding is targeting start-ups (look at average raise for successful projects above), it's in the high networths category (although investors don't have to be wealthy in CF) for sourcing investment at early stage. VCs, on the whole and certainly in Europe, are for later stage so not really comparable but I do think that crowd funding will impact on the way VCs do business.

Posted:A year ago

#3

Hugo Dubs

164 24 0.1
Why do people say that 50% is not a good score? One project over two get funded, isn't it good enough?

Posted:A year ago

#4

Kieren Bloomfield
Software Engineer

88 71 0.8
True Hugo, it seems like negative reporting to say over half fail when you can state that almost half succeed...

Posted:A year ago

#5

Andrew Jakobs
Lead Programmer

208 73 0.4
The more interesting is the end result, yes, 50% get's funding (just like the new Space Quest did just in time), but what happens AFTER that, how many projects actually finish in the end, and to me it was never clear what happens with the money if a project isn't finished, because as far as I remember, you get the money if your hit your funding goal...

Posted:A year ago

#6

Keldon Alleyne
Handheld Developer

422 361 0.9
@Jakobs: this is why the success of these early projects are so crucial for the future of crowd funding.

And I don't find the headline helpful at all. "Half of kickstarter projects fail", or "Nearly half of kickstarter submissions have been successful!". I quite like the second one as it better reflects what's actually going on.

Posted:A year ago

#7

Tim Carter
Designer - Writer - Producer

533 219 0.4
Excuse me.

If 43% of game projects succeed - that is a HUGE success rate!

Posted:A year ago

#8

Brian Smith
Artist

193 77 0.4
Failure has got to be expected for a %. Funding doesn't mean success. Sounds like good numbers to me and not the disaster that most were worried about.

Posted:A year ago

#9

Login or register to post

Take part in the GamesIndustry community

Register now