EA prepping "3 to 5" new IP for next generation

Frank Gibeau explains why EA is holding off on new IP on current gen consoles

Electronic Arts says that it's looking to make several new IP for the next generation of consoles. EA Labels president Frank Gibeau says this will happen despite the preponderance of sequels at this year's E3.

"The introduction of new hardware from the big three is going to allow us to reembark on a bunch of new IPs, because it's the better time to do it, because you can really explore new ideas and do different things," Gibeau told CVG.

"In a market this massive, launching new IPs is very risky and it's a big investment to make these games. So it's a natural thing to see in this point in the cycle a little bit more emphasis on the knowns, but in the new cycle you're going to see a lot of new IP from Electronic Arts," he added. "If you're running a studio organization, the moment you stop creating new IP , your creative organization dies. Because you have to constantly innovate and try new ideas and people within the organization want to do new things."

"I can tell you right now there's between three and five new IPs that we're working on that we're thinking about for the next-gen. Some of them might come to market, some of them might not," detailed Gibeau. "It's really one of those things where I'm consciously looking at introducing new IPs into the portfolio over the next several years as the new hardware comes into the marketplace that we can refresh."

Gibeau said that if they were to release new IP right now "it would be very difficult to get the mindshare of gamers. You might get really good press for introducing a new IP, but to sell a couple of million units to break even on it at this point in the cycle... discretion's the better part of valor, to hold it a little bit so you get a whole new market refresh."

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Latest comments (6)

Kevin Patterson musician 5 years ago
This is one reason I am very excited for a new generation of consoles, that Publishers will take more chances on New IP.

I would love to see publishers/devs bring back some of their neglected IP from the past to be part of the new gen. EA has many old IP that could make a great comeback like System Shock, Crusader, Wing Commander, Ultima, Cybermage etc.

Activision really needs to bring back Heretic for the next gen, that would be an amazing IP to bring back, no one is doing anything like it anymore and spectacular fantasy graphics would sell it no question.

The only thing I suggest is these companies do a reboot, keep it similar to the old game. Rebooting Wing Commander as a first person corridor shooter would be a bad idea.
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Pier Castonguay Programmer 5 years ago
It's rare we see good news about EA, but this is. Take your time, make something nice!
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The thing to look into is the time period and experimentation required to review a existing IP or to craft and develop an appropriate IP. The dev cycle for this has traditionally been 2.5-3 years minimum, which often means trying to gaze far into the future and figuring if launching it when it's 2/3rd ready is worth it (being a reasonably critical hit)

Sometimes, a game becomes a sleeper hit not necessarily on week 1 sales, so I guess the onus is on developer/publishers with sufficient deep pockets to take the long term gamble
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Show all comments (6)
David Radd Senior Editor, IndustryGamers5 years ago
People like to bash EA, but remember they made Dead Space. That's a pretty good example of a game that went through the console cycle, having been established as a single player IP and somewhat underselling expectations to expanding out and doing better with the sequel. It'd be nice to see a few more efforts like that, or even some revitalization of old IP as Kevin suggests.
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Fran Mulhern , Recruit3D5 years ago
Given the growth of the sport, especially in the states, I've been wondering why they haven't done a lacrosse game yet. Maybe this explains it.
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Morville O'Driscoll Blogger & Critic 5 years ago
EA's problem isn't with having decent IP, but what they do with it after the initial game. Dragon Age: Origins became DA2 - they toned down the RPG aspects, and made a more linear story. Mass Effect 1 became 2 and 3 - lika DA, they toned down the RPG aspects, and added more run-and-gun. Dead Space 1 and 2 becomes DS3 - with co-op multiplayer, corridor shooting with cover, and universal ammo. Need For Speed, well... Don't get me started on how that's become more arcadey with less tuning. 4 really interesting IPs that have been successively stripped of more complex elements.

Yes, you could argue that they're all developer decisions, but even if they are, EA doesn't exactly control the complexity and quality of their IP in a very rigorous manner. They're certainly no Nintendo.

Edited 1 times. Last edit by Morville O'Driscoll on 8th June 2012 11:11am

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