Kindle Fire suffers declining sales and consumer interest

Maybe it is too much of a walled garden.
Maybe Amazon have exhausted those of their customer base who will buy.
Maybe it is looking a big old tech.
Maybe Amazon have taken their foot off the throttle.

There is a new model out soon with both 7 and 10 inch versions. Presumably accompanied by a major OS upgrade.

Basically if Amazon wanted more sales of the existing model they would have rolled it out in more territories.

Posted:A year ago

I dont think it is a coincidence that there is a simultaneous drop in desire to purchase the product, and in customer satisfaction in the product that they have already received. I would suggest that if Amazon identifies and resolves the issues of the customers who have already purchased a Fire, that they might find that new customers are more interested in buying a Fire.

Posted:A year ago

"global shipments of the device fell from 4.8 million units in the fourth quarter to 750,000 units last quarter."

Well they would fall when you can't buy them from European Amazon sites. Taking a world wide market and cutting it to North America only will have an affect on your global sales.

Posted:A year ago

Well they would fall when you can't buy them from European Amazon sites.

Exactly, my parents wanted a kindle each and i suggested waiting for the Fire since it was a better product at not much of an increase in price. Well it came to the U.S and....well it seemed to stay there. So in the end two kindles were bought even though they would have had a fire if it was available. Can't see them rushing to replace the kindles at any point soon.

Posted:A year ago

My dad wanted a kindle too (I'm no relation to Ian above other than namesake) so I ended up talking him into buying a cheap Android tablet for £100 that does a lot more than a kindle would and I installed the Kindle app for him. I own an iPad and have the kindle app installed and I'm sure there are a number of people in the same situation. Why purchase a limited device when it can be replaced by an app?

Posted:A year ago

I wanted one last year, but they weren't available in Canada. They're still not available here, AND Google/ASUS has their Nexus 7 coming out in a couple weeks. So no, I wouldn't want a Kindle Fire now even if they were sold for $99.

Posted:11 months ago

From Amazon I want a colour ebook reader and that's it. They don't do os' so they can't compete with Microsoft, Apple and Google on the standard tablet front. They simply have no differentiators.

If anything will derail Amazon it's going to be their stubborn refusal to release a colour kindle with a magazine service. I would buy that in a heart beat as would every kindle owner out there.

How do such companies fail to see their own strengths so easily.

Posted:11 months ago