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Bioware dev calls MMOs "toughest part of the industry"

By Rachel Weber

Bioware dev calls MMOs "toughest part of the industry"

Tue 29 May 2012 10:36am GMT / 6:36am EDT / 3:36am PDT

Star Wars: The Old Republic team still one of the biggest, despite cuts

EA BioWare

BioWare develops high quality console, PC and online role-playing games, focused on rich stories, unforgettable...

Star Wars: The Old Republic associate lead designer Emmanuel Lusinchi has spoken about the recent lay-offs at Bioware, and how the emotional and financial difficulties that surrounded them.

"The MMO is the toughest part of the game industry without a doubt and we live in tough economic times in general," Lusinchi told PC Gamer, as he talked about the recent lay-offs from the MMO's team.

"On a personal level it's quite difficult to to have people that you've been working with for a long time that you know personally, you go to their barbecue and you meet their families and it's never easy. I doubt it'd be easy in any industry for anyone, but it happens."

Despite the cuts the developer was positive about the first six months of the game's life, and said the team was responding to fan feedback and please with the subscription numbers. And that the team that remained was making plans for the future.

"We have a very large development team still, definitely one of the biggest in the industry, and we have a very complete and detailed plan for the rest of the year."

"The players don't really care about all that, behind closed curtains, but they want what they're paying for which is a service with new content, new systems, that's what they're asking for and we listen to them. That's what we mean to deliver."

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Jeff Wayne Technical Architect

86 37 0.4
Seems to be a ruthless part of the industry indeed. Hopefully those affected will get hooked up quickly - having an industry giant like Bioware on your CV is a huge plus at least.

Posted:4 years ago


Bruce Everiss Marketing Consultant

1,692 595 0.4
It isn't. Even the low budget Chinese MMORTS games have succeeded.
AAA boxed console is harder and the App Store is harder still, the world's biggest shop with the world's smallest shop window.

There are two tricks to MMOs, the first being to realise that it is a service, not a product. The second is to give the customers an experience that they are willing to pay for, not just riding on the coat tails of an established franchise.

The problem is that MMOs can be licenses to print money. So many people have invested large sums of money unwisely, driven by the promise of that license and have failed in the player experience that they have delivered.

Posted:4 years ago


Morville O'Driscoll Blogger & Critic

2,019 2,375 1.2
A second problem I'd say is that the industry continues to grind away at generic fantasy tropes within the MMORPG genre. There's very few games that don't rely on spells and elves and D&D inspired worlds. As a for-instance, a Deus Ex MMORPG would capture the player's imaginations, simply because of its unusual setting.

Edited 1 times. Last edit by Morville O'Driscoll on 30th May 2012 9:27am

Posted:4 years ago


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