Sections

Report: Fast rising executive Catharina Mallet leaves EA Social

Woman thought to be heading up big new social title moves on

Catharina Mallet, who was brought in by EA to make the most of $400 million acquisition Playfish, is reported to have left the company for pastures new.

Sources close to EA told Business Insider that she was moving directly into a new job.

Mallet was thought to be in charge of a new AAA social project at the publisher, which some said was a desperate move to maintain a stake in the ongoing battleground of social gaming, where EA is still losing ground to Zynga.

Mallet's appointment to the project was in part a response to the declining performance of The Sims Social, EA's precious social champion. The AAA project she was reported to have been heading up remains unannounced.

Related stories

No more Mass Effect Andromeda single-player updates

EA says there will be no more patches for in-game story content, but multiplayer will see continued content updates

By Brendan Sinclair

EA merging BioWare Montreal with Motive

Combined team has over 100 new hires, will be working on Jade Raymond's new IP

By James Batchelor

Latest comments (2)

Bruce Everiss Marketing Consultant 5 years ago
There are so few people around who really know how this market works that they are much sought after. Just look at all the execs who have left Zynga.
0Sign inorRegisterto rate and reply
Peter Dwyer Games Designer/Developer 5 years ago
Yep it's pretty hard to figure out how luck works ;)
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.