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Blizzard says WoW's 10.2m subscribers puts it in "great position"

Blizzard says WoW's 10.2m subscribers puts it in "great position"

Wed 09 May 2012 10:08pm GMT / 6:08pm EDT / 3:08pm PDT
BusinessOnline

The studio remains quite optimistic about its place in the MMO market

Mike Morhaime, Blizzard head honcho, touched on the positioning for World of Warcraft during Activision's earnings call today. He noted that Blizzard is quite confident in where the game is currently trending, despite the fluctuation in subscriber numbers.

While the company is continuing to work on its next-generation MMO, the culturally significant World of Warcraft has retained an impressive 10.2 million users, and is preparing for yet another expansion later this year. Morhaime contends that this number for subscribers still leaves Blizzard in a "great position."

Blizzard remains confident that Mists of Pandaria will do well for a userbase that remains very committed to the title. Activision Blizzard believes that new areas, new dungeons, and new questing will keep things quite entertaining for WoW fans.

Given that EA's Star Wars: The Old Republic has only 1.3 million active subscribers, WoW's 10.2 million is nothing to sneeze at. It'll be interesting to see what happens when The Elder Scrolls Online launches in 2013.

2 Comments

Alfonso Sexto
Lead Tester

807 637 0.8
The thing about WoW that keeps me coming back is that, after all this years, the world is so rich and big that you always have something to do or something to try.

That is the challenge any new-coming MMO has to face; they have to go heads-on against 7 years of improvements and released new content (not to mention 3 expansions and the upcoming one).

Posted:2 years ago

#1

Andreas Gschwari
Senior Games Designer

558 607 1.1
10.2 million users at the moment, this late in the current expansion lifespan is very good. With the release of the next expansion this is likely to grow back up. Great stuff!

Posted:2 years ago

#2

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