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Zynga goes real-time with Bubble Safari

Zynga goes real-time with Bubble Safari

Tue 08 May 2012 5:00pm GMT / 1:00pm EDT / 10:00am PDT
Online

Zynga's trying out synchronous play, competitive play on Zynga.com

Zynga is launching Bubble Safari tomorrow, a social arcade game that has several firsts for the social games giant. The game will offer arcade action at 60 frames per second in your browser, and is Zynga's first game to launch simultaneously on Facebook and Zynga.com. Played on Zynga.com, Bubble Safari offers a competitive head-to-head mode for real-time play.

"This game is going to open up a lot of eyes," said Senior Creative Director Mark Turmell of Zynga San Diego, the studio behind the game. "It's a pure arcade game, where people are going to lose, they're going to be challenged, they're going to go head-to-head. I couldn't be more proud of what's happening here."

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Bubble Safari joins Zynga Slingo as an arcade title, and it's the first release from Zynga San Diego. Turmell is an industry veteran with vast experience at Midway Games building arcade titles (such as NBA Jam), as well as a stint at EA Sports. "Coming to Zynga has been like coming home, since there are so many principles and lessons I learned in arcade games that apply to what we're doing now," said Turmell.

Part of the challenge has been to get an arcade game to run at 60 fps in a browser, which required a lot of work. Not everyone has a computer capable of handling this, so Zynga worked to make sure the game took that into account. "We assess the hardware that the player is running the game on, and we dial back different high-overhead moments to make sure the experience runs smoothly," noted Turmell.

The game is being launched in 14 different languages on Wednesday, May 9.

5 Comments

Christopher Bowen
Editor in Chief

419 581 1.4
Am I reading this right? Their "BIG ARCADE GAME" is basically "find the object", from the looks of it.

Posted:2 years ago

#1

Bruce Everiss
Marketing Consultant

1,692 594 0.4
I think that with time Zynga will enter and succeed in every genre for which they can make a viable business model. Sometimes organically, as in this case, sometimes by acquisition. They have turned the industry on its head and established a new order.

Posted:2 years ago

#2

John Bye
Senior Game Designer

480 451 0.9
Chris - Nope, it's a Puzzle Bobble / Bust-A-Move clone - review.

Edited 3 times. Last edit by John Bye on 9th May 2012 10:12am

Posted:2 years ago

#3

John Bye
Senior Game Designer

480 451 0.9
Incidentally, has anyone found a way to change their current job since the site redesign? Even though I've verified my new job's e-mail address, my old job is still the one showing as verified and appears next to my name in comments, and there's no obvious way to change that - it's marked in my employment list as verified, with an end date of "present", and no way to change either setting.

Posted:2 years ago

#4

Robin Clarke
Producer

303 691 2.3
From the article above (and other reports in the tech press), the reader might not even pick up that the game is a Puzzle Bobble clone. Excellent manipulation by Zynga's PR.

Posted:2 years ago

#5

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