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Machinima to raise $30m with help from Google

Company will be valued at $190m; video site logged 1.61bn views in April

Video game network Machinima is currently raising around $30 million with some investment coming from search giant Google.

According to a report by allthingsd.com the round of funding will close within a month and value Machinima at around $190 million.

Machinima's video game output aimed at the core 18-34 year-old male demographic reached 1.61 billion viewers in April 2012 with monthly unique views of 168 million.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.