Transformers: Fall of Cybertron is the sequel to Transformers: War for Cybertron and is considered important enough by Hasbro to be credited as canon for the series. For High Moon Studios Marketing Manager Greg Agius, it's about making a genuine product reflecting their own passion for the Transformers brand.
"Authenticity is our biggest strength at High Moon Studios. You walk around the studio and you see G1 fans everywhere," said Agius. "I'd say that bleeds through to the game in every way. The look and the feel all are heavily inspired by G1. But everything is updated so that it feels right and up to date with the look of a modern game. Landing original G1 voices like Peter Cullen to voice Optimus Prime and Gregg Berger to do Grimlock is another key. Transformers: Fall of Cybertron reboots your childhood and makes it cool again!"
To that point, they took the character designs from the original cartoon and jazzed them up for the game and the initial CG trailer. "We wanted Transformers fans and gamers to take a fresh look at our game," noted Agius. "For me, we needed to communicate that Fall of Cybertron is an adult oriented game that stands totally apart from anything related to the films. So the team set out to break every rule we could think of for a Transformers trailer: we had zero voiceover, we destroyed main characters, we made the story come to you, and we picked a song that is totally groundbreaking for this franchise. When fans started posting, 'attention... this is how you do Transformers!' I knew we had done things right. The style and look is all very in line with what gamers are currently playing."
Check out the full interview at [a]list.