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GAME gets Square Enix exclusive

By Rachel Weber

GAME gets Square Enix exclusive

Wed 25 Apr 2012 8:19am GMT / 4:19am EDT / 1:19am PDT

Official UK retailer for 3DS title Heroes Of Ruin

There are signs of recovery at high street retailer GAME, as it announced it has the exclusive UK retail rights to new Square Enix title Heroes Of Ruin.

The 3DS game is due for release on June 15, and will only be available at GAME priced at 34.99.

The retailer also recently secured the exclusive rights to a special edition of Assassin's Creed III, which comes with a bonus mission and weapons. is currently still listing Heroes Of Ruin for pre-order at 24.99.

From Recommendations by Taboola


Morville O'Driscoll Blogger & Critic

2,018 2,375 1.2
Oh for the love of God.

Why? Exclusives are just a bitch for the consumer to deal with. "Oh, yey, I get to buy AC3 from a retailer who's more expensive than my preferred, because otherwise there's no way to get this mission".

Yeah, thanks publishers. :/

Posted:4 years ago


Patrick Frost QA Project Monitor

432 281 0.7
I'm pretty annoyed about this. Although it might be a feather in the cap for GAME I can't help but feel that it will do the sales damage.

It's a pretty unknown franchise with a gameplay mechanic that shows its colours best when lots of people play it in coop. How is limiting the retail outlet a good thing?

Posted:4 years ago


Kingman Cheng Illustrator and Animator

962 187 0.2
*sigh* More retail exclusives...

Posted:4 years ago


Jamie Read 3D Artist, Neon Play Ltd

137 82 0.6
It wouldn't bother me too much if it was an exclusive (even if it is dumb), but the fact that it will be priced at 35 at launch is stupid. 3DS games should be 30 tops at release.

Posted:4 years ago


Morville O'Driscoll Blogger & Critic

2,018 2,375 1.2
Maybe it's expensive due to the fact that they'll lose sales for it being exclusive to one retailer, and they have to make up the short-fall?

Also, exclusive = lack of competition = lack of competitive pricing = more second-hand sales due to people not wanting to pay so much.

Posted:4 years ago


Iain McNulty Software / Game Developer, Yanxen

56 127 2.3
Well done GAME on showing exactly why you went into administration to begin with. Bravo.

*Slow clap*

Posted:4 years ago


Morville O'Driscoll Blogger & Critic

2,018 2,375 1.2
I have to say, I'm now actively avoiding buying from Game, due to this exclusivity deal. It's bad for everyone, except (possibly) Game, and I don't care about them.

Posted:4 years ago


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