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GameStop offers "massively expanded" in-store PC games selection

It's at retail, but the selection is actually for downloadable PC titles

GameStop has announced an expansion to its PC game offerings at retail store locations. The leading games retailer is clearly looking to leverage brick-and-mortar in order to boost digital: more than 1,500 downloadable PC games are now available at 4,400 US stores.

Alternatively, customers can simply make a digital purchase at GameStop.com. To promote its new PC offerings, GameStop will also be providing "up to 75 percent off top PC game downloads," including hot games like Call of Duty: Modern Warfare 3, Civilization V, Age of Empires III, Deus Ex Human Revolution and Magicka Collection.

"This tremendous PC game collection ensures gamers will always find what they want, and they can use cash, gift cards and trade credit as currency," said Steve Nix, GameStop's GM of Digital Distribution. "GameStop PowerUp Rewards members will earn points and will also receive special PC promotions and updates on their favorite titles."

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Latest comments (3)

Jack Lee5 years ago
I know that the PC space is super into Steam (I myself love the service), but I think this is very interesting. Leveraging their own platform, providing a similar sale system to Steam but letting customers use cash and trade-in credit, and generally just getting people to come in to a store and possibly be upsold or at least see all the other things GS has to offer... It could be a good way for GameStop to monetize previously untouched digital-only PC gamers. This of course assumes that they manage to actually compete with Steam in features and price, though!
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Morville O'Driscoll Blogger & Critic 5 years ago
Interestingly, 4 of the games named are Steamworks games, so GameStop are both trying to raise awareness of their own platform (which, I must say, was pretty bad last time I used it) and ensuring that Steam gains more ground. It's good to see GameStop actually promoting PC games more, that's for sure.
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Thomas Dolby Project Manager / Lead Programmer, Ai Solve5 years ago
I'm not saying no-one will use it, but I'm surprised that GameStop have a belief that there will be enough people willing to go into a physical store to buy a download only game. For me at least the only benefit of a boxed copy of a game is that I don't have to rely on my poor internet connection to get it, that and the fact they're usually cheaper for some illogical reason.
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