Sections

PlayScreen talks advertising as differentiator for apps

With thousands of new apps everyday, William Volk says, "You have to be better than the rest"

PlayScreen recently posted billboard advertisements for PlayScreen Poker on the highway between Las Vegas and California. This attracted record numbers of players to the game, and as PlayScreen CCO William Volk pointed out, it's key to do whatever you can to stand out in the field.

"There's 22,000 new apps every day. You have to be better than the rest. The quality of games has gotten so high," said Volk. "The NES age, which I remember because I got to work then, during the whole era there was 700 games total and now there's thousands of games everyday. It used to be you bid in Kyoto for your cart allocation, but now something like Tiny Wings can come out of nowhere and do great. So any differentiator is key."

Check out the full interview on [a]list.

Related stories

Chinese publishers ramping up global business - Report

App Annie says Chinese mobile game publisher revenues from overseas markets have doubled year-over-year

By Brendan Sinclair

Zlatan Ibrahimović: "I want to make a difference in the video game world"

World renowned footballer on why his new mobile title, Zlatan Legends, stands apart from the flood of celebrity games

By James Batchelor

Latest comments (4)

Luke Salvoni Senior iOS Developer 5 years ago
I read most of the full interview.... I'd still love to know where this outrageous figure of 22,000 apps per day has come from. He can't possibly be including the unknown number of app submissions to Google Play - seeing as his game is not yet available for that platform?
0Sign inorRegisterto rate and reply
Bruce Everiss Marketing Consultant 5 years ago
I reckon there are about 1,000 new iOS apps a day, most of which aren't games. And most of which are indie dross.

Sure, visibility is a problem, the biggest problem. This is why publishers will win out in the end.
0Sign inorRegisterto rate and reply
William D. Volk CCO, PlayScreen5 years ago
0Sign inorRegisterto rate and reply
Show all comments (4)

Sign in to contribute

Need an account? Register now.