Sections

Bethesda wins big at Game Marketing Awards 2012

Bethesda named Marketing Team of the Year thanks to Skyrim advertising

The Game Marketing Summit has wrapped up and the annual Game Marketing Awards have been handed out. This year's big winner was AKQA, the advertising partner with Bethesda. The studio and firm made a big impact this year with Skyrim's overall advertising and marketing strategy.

AKQA was named as "Game Marketing Agency of the Year," taking home multiple awards from the show. Bethesda's Pete Hines also confirmed wins for "Campaign of the Year" for Skyrim and other awards given to Rage. Those awards include "Best Use of Sound," "Best Website for a Product," "Best Online Advertising Campaign," and others.

While Bethesda certainly did win big this year, other firms saw some major nods. EA won the "Best Partnership" award with ESPN, Ubisoft was able to take home "Outstanding Overall Marketing Campaign - General Entertainment" for their work with Rocksmith, and Activision scored big with Call of Duty XP for the "Most Effective Buzz Marketing: Promotion" award.

Related stories

Bethesda introduces paid Skyrim, Fallout mods with Creation Club

New add-on platform allow PC and console owners to download extra content for credits

By James Batchelor

Watch the Bethesda E3 press conference here

The Evil Within and Wolfenstein should return, but what about Fallout and The Elder Scrolls? Join us on June 11 at 9 p.m. PDT / June 12 at 5 a.m. BST

By Matthew Handrahan

Latest comments (1)

Dominic Jakube Student 5 years ago
At least two people asked me "whats the game with the arrow to the knee?" does that count as marketing?

Edited 1 times. Last edit by Dominic Jakube on 19th April 2012 6:14pm

0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.