The Game Marketing Summit has wrapped up and the annual Game Marketing Awards have been handed out. This year's big winner was AKQA, the advertising partner with Bethesda. The studio and firm made a big impact this year with Skyrim's overall advertising and marketing strategy.
AKQA was named as "Game Marketing Agency of the Year," taking home multiple awards from the show. Bethesda's Pete Hines also confirmed wins for "Campaign of the Year" for Skyrim and other awards given to Rage. Those awards include "Best Use of Sound," "Best Website for a Product," "Best Online Advertising Campaign," and others.
While Bethesda certainly did win big this year, other firms saw some major nods. EA won the "Best Partnership" award with ESPN, Ubisoft was able to take home "Outstanding Overall Marketing Campaign - General Entertainment" for their work with Rocksmith, and Activision scored big with Call of Duty XP for the "Most Effective Buzz Marketing: Promotion" award.