Already a hit in much of Europe and the US, EVE Online has made the jump to another major market, as CCP Games has announced a smooth and successful launch for a game they believe will be perfect for the Japanese market. Working with Nexon, the studio has successfully penetrated the 4th largest gaming market in the world.
The companies said that they would be leveraging "Nexon's Japanese marketing and service muscle."
"EVE Online is a game of epic achievements. Hundreds of thousands of players share a single, beautifully rendered universe. It's a game about economics, politics, cooperation and strategy, but ultimately it's about awesome spaceships and explosions," said Hilmar Veigar Pétursson, CEO of CCP. "The heart of EVE is its emergent sandbox nature, which means that every new player contributes to our infinitely scalable storytelling engine. With tens of thousands of new pilots from Japan, we will see EVE grow in new and unforeseen ways that reverberate for all pilots."
"Our Japanese players now have an excellent and well developed localized experience," added Jon Lander, Senior Producer for EVE Online. "Also during the launch of the Japanese client, we've added a multilingual search tool across all game clients that helps weld the disparate language groups present in EVE into a more 'global' and unified game experience - truly demonstrating the impact and value of the single shard server model."