After a meteoric rise to the top and an acquisition by social gaming giant Zynga, OMGPOP's Draw Something has seen its first decline in Daily Active Users (DAU). According to AppData, the game is currently sitting at 14.3 million users, down from 14.6 million users just two days prior. This could just be a slight dip, or an indication that consumer interest is fading.
90% of Zynga's audience now comes from mobile, CEO Frank Gibeau stressed to us
Soft-launched game canned after just three months as publisher didn't believe it would be a successful forever franchise
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