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Retail

Returning GAME Group websites give hope to retailer

Returning GAME Group websites give hope to retailer

Fri 30 Mar 2012 12:23pm GMT / 8:23am EDT / 5:23am PDT
Retail

Administration discussions still ongoing as chain's sites relaunch

Both GAME and Gamestation's UK websites have returned after being switched off since the company announced it was heading into administration.

Game.co.uk and Gamestation.co.uk are both back on air, with GAME's site offering deals on CoD, PlayStation Vita and Star Wars-themed Kinect bundles. Gamestation retains its usual slew of second-hand deals, as well as the Star Wars 360.

Many of the GAME website's links redirect to the front page at the moment, indicating a reduced functionality, but most are expected to return soon.

Speaking to both RBS and OpCapita, the two major players believed to be left in the race to purchase and relaunch the GAME Group's business, GamesIndustry International has been led to believe that that a denouement to the ongoing saga is unlikely today, but that deals are on the table and discussions ongoing.

Whilst OpCapita is likely to be looking at a deal which will emulate its success at relaunching struggling UK high street electronics store Comet, RBS is probably more interested in acquiring a percentage of the company's shares in exchange for the money which the group owes it. The banking group is owed 45 million by the chain.

10 Comments

Morville O'Driscoll Blogger & Critic

1,584 1,438 0.9
Pity their websites are still the same horrendous to navigate and broken things they were before. When your site doesn't even Order By Price properly, something's wrong.

Posted:2 years ago

#1
If there is more pre owned stuff to be flogged, i dont think its a good idea to imvest more public money. That strategy has long since turned awful

Posted:2 years ago

#2

John Bye Senior Game Designer, Future Games of London

480 451 0.9
PS Vita (Wi-Fi) with Uncharted + FIFA -




Must try harder.

Posted:2 years ago

#3

Fran Mulhern , Recruit3D

863 707 0.8
I was hoping they'd get saved, then the renewed preowned focus makes me think...

"why won't you die??"

Posted:2 years ago

#4

Antony Carter Senior Programmer, Epic Games

85 47 0.6
While they havent got suppliers except for maybe Sony, there focus clearly has to be on preowned its that or nothing, hopefully who ever buys them will set up a preowned market thats more sustainable and less front of store, working with publishers has to be the way forward.

Posted:2 years ago

#5
I'd hate for RBS to ressurect a pre owned dead game games appraoch. Because if thats the case, whoever is advising RBS is not doing a good job and has no logical games experience

Posted:2 years ago

#6

Matthew Hill Head of Recruitment, Specialmove

75 26 0.3
Lets not rush to judge their websites & pricing - sorting out ownership & control of the business is the number one priority. The fact the sites they are back up is positive. GAME's new owners will determine how good they are

Posted:2 years ago

#7

Preet Basson Studying Mathematics with Statistics, University of Portsmouth

92 13 0.1
This is the same RBS that was willing to give bonuses. Dont doubt their stupidly.

Posted:2 years ago

#8

Patrick Frost QA Project Monitor

400 196 0.5
It is likely that a company like RBS is financing a Turnaround consultant who specialise in restructuring a company like GAME. It's entirely up to them as to how brave they want to be about it, however I would think that the minimal will be done to get them profitable again, pay back the debtors and then gradually there could be some more significant changes.

I very much doubt that we will see GAME reappear restructured as everyone seems to hope they will.

Posted:2 years ago

#9

Nick Parker Consultant

288 158 0.5
...and let's not forget that Mike Jervis at PWC is involved, who has much experience in distressed structured finance. As for game.co.uk, it was ahead of its rivals (Amazon and Play.com) in online retail games digital distribution (download and trialling behind the scenes streaming solutions) two years ago but it failed to drive that position into state of the art market leadership. Those who want to see GAME go under, really don't understand games market commercials nor its consumers; I wonder if we were US citizens, we would be rejoicing to see the failure of Gamestop.

Posted:2 years ago

#10

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