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Mobile gaming: $7.5 billion worldwide in 2015

By Steve Peterson

Mobile gaming: $7.5 billion worldwide in 2015

Fri 30 Mar 2012 5:11am GMT / 1:11am EDT / 10:11pm PDT

Mobile gaming revenues are highest in Asia

A new survey by SuperData shows the mobile gaming market expanding to $7.5 billion by 2015, up from $2.7 billion today. Asia is currently the largest market for mobile games, and is projected to hit $3.2 billion by 2015, which would represent over 40% of the total market.

SuperData's figures show that the the average female gamer in the USA is 24-34, as is the average male gamer. Most users spend between $8 and $15 per month, according to SuperData.

SuperData says that freemium games account for 55% of all mobile game revenues, while advertising is only 6%. This reinforces the notion that iOS games are bringing in more revenue than Android games, since freemium games are still not as common on Android (where more games are free and ad-supported). Their data shows that between 3.5% and 10% of freemium players convert to paying users.

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Given that DeNA and Gree did c. $2.6bn in combined revenues in calendar 2011, that would make the global iOS/Android/Java market $100m in size? Hmmm...

Posted:4 years ago


Bruce Everiss Marketing Consultant

1,692 595 0.4
Perhaps some underestimation going on here.
Games Investor Consulting reckon the mobile games market was worth $7.9 billion in 2011 and will be worth $12 billion in 2013.

Posted:4 years ago

I believe they use a radically different market sizing methodology compared to ours. Ours is founded on the use of published public and private company data. As I understand it, SuperData use survey samples and extrapolate regional market size information from that data. Both can be valid but the latter needs to be sense-checked with public data.

Posted:4 years ago


Nick Parker Consultant

362 262 0.7
I have to agree with the comments so far; if the press coverage has fully comprehended the data and the geographies, then SuperData is severely under-estimating the size of the mobile games market. Our (Parker Consulting) global estimate for 2011 is $7.1bn with a forecast of $13bn by 2015 across all mobile devices including tablets. China is considerable and Japan is driven by mobile so the Far East, unless correctly analysed and estimated, can upset the global forecast methodology.

Posted:4 years ago


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