A new survey by SuperData shows the mobile gaming market expanding to $7.5 billion by 2015, up from $2.7 billion today. Asia is currently the largest market for mobile games, and is projected to hit $3.2 billion by 2015, which would represent over 40% of the total market.
SuperData's figures show that the the average female gamer in the USA is 24-34, as is the average male gamer. Most users spend between $8 and $15 per month, according to SuperData.
SuperData says that freemium games account for 55% of all mobile game revenues, while advertising is only 6%. This reinforces the notion that iOS games are bringing in more revenue than Android games, since freemium games are still not as common on Android (where more games are free and ad-supported). Their data shows that between 3.5% and 10% of freemium players convert to paying users.