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Finance

Angry Birds Space launches at #1, Draw Something now #2

Angry Birds Space launches at #1, Draw Something now #2

Thu 22 Mar 2012 5:01pm GMT / 1:01pm EDT / 10:01am PDT
MobileBusinessFinance

One day after Zynga spends over $200 million to take the #1 spot, it's #2

Rovio released Angry Birds Space today on multiple platforms, and the latest installment in the smash mobile game franchise easily took the #1 position in the App Store away from Draw Something, which slid to #2. It wasn't long ago that Draw Something was #1 in the App Store, and Zynga paid a reported $210 millon to buy the company. Actually, that was yesterday. The quick move to the #2 position may cause some eyebrows to raise, as people begin wondering if Zynga was expecting this to happen.

Angry Birds is still the poster child for wild game success, with over 700 million downloads so far. Draw Something has over 37 million downloads, but then again that's in only six weeks and on iOS and Android, not the huge range of platforms that Angry Birds covers. While Zynga paid over $200 million to acquire Draw Something's creator OMGPOP yesterday, Rovio reportedly turned down Zynga's $2.5 billion dollar acquisition offer last year. Rovio doesn't provide financials, but analysts estimate that Rovio's sales exceeded $100 million in 2011.

One thing the Draw Something phenomenon shows is that it's still possible to have an explosive growth curve with mobile games, and that Angry Birds is not a unique occurrence. Conversely, Angry Birds has shown Draw Something that the Angry Birds phenomenon is by no means over. The ongoing battle for market share and press coverage is just beginning. Pass the popcorn; this promises to be an interesting fight.

5 Comments

Martyn Brown Managing Director, Insight For Hire

140 51 0.4
Angry words for Zynga?

Posted:2 years ago

#1

Private Industry

1,176 182 0.2
Next weeks news, Zynga buys Rovio.


"Angry Birds is not a unique occurrence."

Yes and no, Rovio and OMGPOP made a lot a lot of different games before they had one hit and in the case of Rovio they couldn`t provide any second hit since Angry Birds came out in 2009 all they do now is get one Angry Bird out after another. There is always a lot of flak for bigger publishers and the app developers always get all the love for being so innovative, but they bring out games for more than one single IP and have several different IP`s that do well while a lot of app developers they make a lot of stuff then get one hit after a few years and only stick to that and are unable to follow that up.

Angry Birds is fun for a few minutes, but where do they go from here and where do they go if Angry Birds fade into gaming history? There isn`t much you can change about the gameplay.

Edited 2 times. Last edit by Private on 22nd March 2012 8:26pm

Posted:2 years ago

#2

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,282 2,482 1.1
Werner, I can't even call Angry Birds innovative. It was more of a marketing success. Angry Birds gameplay mechanics were found in many games prior such as Crush The Castle and Castle Clout.

Posted:2 years ago

#3

Private Industry

1,176 182 0.2
I try to be nice to Rovio :) I played on Amiga a game where you thorw with your Monkey bannanas at another Monkey that was basically the same just without touchscreen :)

Posted:2 years ago

#4

Bruce Everiss Marketing Consultant

1,692 594 0.4
I love it that the App Store game chart is beginning to assume the cultural importance of the singles music chart in the 1960s and 1970s. It really shows that gaming is now truly mass market. We have arrived.

Posted:2 years ago

#5

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