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iPad sells 3 million since March 16 launch

By James Brightman

iPad sells 3 million since March 16 launch

Mon 19 Mar 2012 8:44pm GMT / 4:44pm EDT / 1:44pm PDT

The new iPad has sold 3 million units, Apple has revealed

Update:Apple has now revealed actual sales figures - the new iPad sold 3 million units since launching on March 16.

"The new iPad is a blockbuster with three million sold―the strongest iPad launch yet," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can't wait to get it into the hands of even more customers around the world this Friday."

By comparison, the original iPad took 28 days just to reach 1 million sold.

Original story:

Apple's new iPad could have larger implications for the games business, with a projected 66 million units sold in 2012, and its launch weekend would appear to be quite strong, according to Apple.

CEO Tim Cook told investors that the new iPad had a "record weekend" and Apple is "thrilled." By exactly what measure the latest tablet had a "record" is not clear at the moment, since the company still hasn't issued any concrete sales data.

Demand for the new iPad clearly has been strong, however, as Apple did sell out of its units online before launching last Friday, and wait times for new buyers are stretching out to as much as two or three weeks. Apple commented that its customer response has been "off the charts."

Apple took the same approach last year with the iPad 2, refusing to release hard numbers following launch, although some analysts have speculated that iPad 2 sold around a million during launch weekend alone.

Apple released the new iPad in 10 countries simultaneously.

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Private Industry

1,176 183 0.2
How many of those are people who just traded in their old iPad and how many are new users I wonder.

Posted:4 years ago


Codie Collinge Studying Computer Science with Games Development, University of Hull

2 0 0.0
This is a fair comment. Would be interesting to know these figures if it was even possible. I'm guessing a whole bunch of the 3 million were just people wanting to keep their appearance up to date.

Posted:4 years ago


Bruce Everiss Marketing Consultant

1,692 595 0.4
The thing is that the iPad 1&2s that people upgrade from will find new users.
It will be interesting to see just how many iPads Apple can sell this year as new apps come along to increase its marginal utility. Certainly they have pretty much a clear run in up to the Windows 8 tablets appearing in October, as Android has not managed to set the tablet market alight yet.
What is nice is that iPads are becoming a corporate "must have" and the suits love to play casual games in their spare time. This, and the encroachment into other demographics by mobile devices, are finally making gaming mass market in a way we couldn't have dreamed of just 3 years ago.

Posted:4 years ago


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