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Xbox Live Arcade marketing manager says service might be disbanded eventually

Xbox Live Arcade marketing manager says service might be disbanded eventually

Tue 06 Mar 2012 1:36am GMT / 8:36pm EST / 5:36pm PST
Business

Microsoft PR quickly adds there are "no plans to dissolve the service at this time"

Games like Alan Wake: American Nightmare and I Am Alive are part of a new generation of digital releases that would have come to retail only a few years ago. With this emerging trend, along with more AAA games being available for digital distribution on or near their retail release date, the notion of Xbox Live Arcade could become outdated, according to global marketing manager for XBLA Microsoft Studios Michael Wolf.

When asked if XBLA could be phased out in the long run, Wolf said to Vox Games, "Personally, I'd say absolutely, yes. I think digital distribution has to be like that. I don't think XBLA will be leaving soon. It is an incredible platform. We have XBLA fans, I don't think it's going to be announced anytime soon. One thing Microsoft has proven is that we continue to try and adapt and innovate in experiences."

Microsoft was very quick to respond on this matter, saying that the reports of XBLA's impending demise are greatly exaggerated.

"Xbox Live Arcade is and will continue to be the premier destination for quality downloadable games at a great value, boasting an ever-growing, eclectic library of hundreds of games, spanning every genre," said Microsoft in a statement. We are committed to providing new downloadable games for Xbox 360 and continuing our work with 1st and 3rd party developers on the platform. We have no plans to dissolve the service at this time."

5 Comments

Alfonso Sexto
Lead Tester

766 574 0.7
Some people say the console model in going to disappear because direct download is the future... other say that downloadable games are only a temporary trend... now I read this.

Hard to know what is going to happen since everyone in the industry says a different thing.

Posted:2 years ago

#1

Wesley Williams
Quality Assurance

131 68 0.5
I would be gutted to see XBLA and similar services disappear. I'm all for a digital only future and I'm praying for backwards compatibility for XBLA titles in the next generation as my backlog pile is already getting a little out of hand.

Posted:2 years ago

#2

James Prendergast
Research Chemist

730 411 0.6
Everything and nothing will happen. All change and no change. :)

Posted:2 years ago

#3

Peter Dwyer
Games Designer/Developer

481 290 0.6
Marketting managers come and go. Generally the services that make money stay around a little longer.

I'd be suprised if Arcade didn't survive in some form for the next box and PS4. It has proven too popular not to. I think the way in which they seperated out indie and so called arcade quality games must die. Apple proved this divide was un-necessary and less confusing for the customers so why have it at all.

I only hope that the dev tools microsoft gave to indies carries over. Heck even now they could simply remove the divide and call arcade something else....XBox Live Apps perhaps

Posted:2 years ago

#4

Andrew Goodchild
Studying development

1,227 388 0.3
I think I read this differently to other commenters. I didn't read it as the games of XBLA not being available to download on Xbox, but rather instead of the situation where Xbox Live now has Games on Demand and XBLA titles, instead they may roll them into one, making the "Arcade" label redundent.

Posted:2 years ago

#5

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