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Nintendo reports 4.5m 3DS units sold in US since launch

Nintendo reports 4.5m 3DS units sold in US since launch

Tue 06 Mar 2012 5:35pm GMT / 12:35pm EST / 9:35am PST
BusinessHardware

Software and revenue totals for the first 12 months are roughly double the results of the DS during its first year

Nintendo has announced that the 3DS has sold 4.5 million units in its first year on the US market, along with over 9 million in software sales for over $1.2 billion worth of revenue. Nintendo directly contrasted that to the launch year of the DS, which sold 2.3 million hardware units and 5 million pieces of software for a total of $540 million worth of revenue during its first 12 months on the US market.

"Nintendo 3DS closes its first year with a lengthy list of accomplishments but we're still just scratching the surface," said Nintendo of America President Reggie Fils-Aime. "With a massive lineup of first- and third-party games and more on the way, a budding library of entertainment options and an engaged and growing installed base, Nintendo 3DS has an incredibly bright future. We're just getting started but this platform is built for the long haul."

Nintendo also noted that Mario Kart 7 and Super Mario 3D Land have sold 1.45 million and 1.75 million copies, respectively, since launching late in 2011.

4 Comments

Gregore Candalez Journalist and Account Assistant, FD Com.

53 3 0.1
I believe the title could use a slight correction, on "4.5 units sold".

Regarding the news, very interesting. So it seems that Nintendo's strategy in drastically lowering thr 3DS price is bearing fruits. On the other hand, the PlayStation Vita is launched in Brazil by the modic price of 800 dollars.
I don't understand how Sony plans on competing with Nintendo for the handheld hegemony. The 3DS here costs 300 dollars, which is more expensive than overseas but not nearly as astounding as Vita.

Posted:2 years ago

#1

James Brightman Editor in Chief, GamesIndustry.biz

247 388 1.6
Nintendo's strategy worked wonders. This year will be a big test, however. With Vita now on the market and increasing pressure from Apple, Nintendo absolutely has to keep a steady flow of great software to make sure gamers remain interested in 3DS.

Posted:2 years ago

#2

David Radd Senior Editor, IndustryGamers

359 78 0.2
The 3DS will probably recover this year (keep in mind it still didn't reach Nintendo's initial projections for its first year, even after the price cut). There's certainly some good software on the way and it will probably help save Nintendo's year. Still, can't say I'm optimistic about the future of dedicated handheld gaming devices looking several years down the road.

Posted:2 years ago

#3

Private Industry

1,176 182 0.2
Well I see two options.

1) Nintendo and Sony will stand their ground against smartphone apps

2) They dont and big mobile games are gone because who wants to drain his phone battery? A full big game would drain an iPhone in no time and it wouldnt last longer than 3DS or Vita battery.

My money is on the first option because there is no way core gamers take angry birds over what those 2 platforms have to over so there will be always a healthy handheld market to support those devices.

Posted:2 years ago

#4

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