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Retail

GameStop's CEO says platform holders can't push them out

GameStop's CEO says platform holders can't push them out

Sat 03 Mar 2012 1:29am GMT / 8:29pm EST / 5:29pm PST
Retail

J. Paul Raines believes that platform holders could have cut GameStop out of the loop long ago

Publishers have been fighting a war against used game sales forever. This confuses some consumers as the largest seller of used games is GameStop, a retailer publishers continue give exclusive content and deals to. GameStop CEO J. Paul Raines told Vox Games that it isn't in a publisher's best interests to shut out the retailer.

"Platform owners could have cut us off a long time ago, but what happens is that GameStop has a relationship with the customer deep and sticky enough that it isn't in their best interests to do so," said Raines.

Currently, GameStop offers numerous ways to access digital content: streaming PC and console games with Spawn Labs, Flash-based browser titles with Kongregate, and PC digital download with Impulse. While GameStop is keen on keeping up with digital content sales, Raines believes that platform holders can't completely move away from the retailer without losing customers.

"Everyone thinks consumers are binary, all physical or all digital, but most are hybrids," he said. "You can't be in the business of trying to protect yourself only through technology, you've got to make less friction for the consumer."

2 Comments

Christopher Bowen
Editor in Chief

401 526 1.3
"Gamestop has a sticky relationship with the customer"

Yes. Sticky, because we can't seem to get it off us no matter how much soap we use.

Posted:2 years ago

#1

Joshua Rose
Executive Producer / Lead Designer

191 80 0.4
"you've got to make less friction for the consumer"

Here's a couple ideas, less hounding us to buy your magazine subscription, less hounding us to reserve a game coming out and lying to us that you can't guarantee a copy unless we reserve it, and pay the employees a bit more so they can feel like they have more value to the company than just another minimum wage lackey in a polo and dress pants.

Posted:2 years ago

#2

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