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Sega COO retires, Nagoshi promoted to CCO

By Matthew Handrahan

Sega COO retires, Nagoshi promoted to CCO

Wed 29 Feb 2012 8:44am GMT / 3:44am EST / 12:44am PST

Naoya Tsurumi will replace Okitane Usui after his departure on March 31

The retirement of Okitane Usui from his position as COO of Sega has prompted an executive reshuffle.

On March 31, Usui's tenure at the Japanese publisher will come to an end. He will be replaced by former managing director Naoya Tsurumi, who also served as general manager of Sega's international and global consumer business.

Toshihiro Nagoshi, who led the teams that created the Super Monkey Ball and Yakuza franchises, has been promoted to CCO.

Shigeru Yamashita and Yuki Sugino have been promoted from directors to managing directors. However, both will continue to serve in their former roles as general manager of Sega Japan and general manager of research & development and production.

Sega Sammy Holdings' nine-month financial report, published earlier this month, showed its consumer business - which includes its videogame, toy and animation divisions - in a state of decline.

Overall, the consumer business shrank by 5 per cent from the previous year, making a loss of 5,509 million. The report highlighted the need to meet demand for social network and smartphone content.

Within a week, Sega confirmed 37 redundancies at its studio in Brisbane, Australia, which most recently worked on London 2012: The Official Video Game of the Olympic Games.

"The rise of digital gaming provides an opportunity to align the studio with a rapidly growing market at a time when the games industry is undergoing a significant transition," said a representative for Sega Australia.

"As part of this focus on digital avenues, there is a requirement to re-structure the studio resources accordingly and regrettably, we are announcing the loss of 37 staff."

"We can confirm that Sega Sammy Australia has signed a multi-product deal focusing across the digital marketplace. We have commenced development on these titles and will announce more details in the near future."

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Bruce Everiss Marketing Consultant

1,692 595 0.4
Losses, losses. losses.
Despite their treasure trove of heritage IP Sega have failed to adapt to the changing markets.
At least they have the good fortune that this is an Olympic year!

Sega really must now be a prime take over target for someone like Zynga who live in the market as it now is and who would make hay with all that IP.

Posted:4 years ago


Rick Lopez Illustrator, Graphic Designer

1,269 943 0.7
SEGA has so many great IP's yet they havent really taken advantage of that. They have Panzar dragoon, Virtua Fighter, Shenmue, Altered Beast, Shinobi, Sonic, Space Harrier, Phantasy Star... yet all attempts to revive these franchises has failed. With great game design descisions, a great altered beast or Shinobi game can be created and Sonic can actually have a great game. I dont know whats wrong with SEGA's designers, but they need new talent. The ones they have are past there prime. Segasown sonic team cant even make a great sonic game. And Phantasy star doesnt need another online game, but a phantasy star 5.

Posted:4 years ago


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