Schafer: Publishers aren't quaking in their boots

Schafer: Publishers aren't quaking in their boots

Tue 28 Feb 2012 9:08am GMT / 4:08am EST / 1:08am PST
Development

Despite making $2 million on Kickstarter, developer says he's still pitching to publishers

After raising $2 million for a new Double Fine adventure game on Kickstarter, developer Tim Schafer has said he is still pitching games to traditional publishers.

"I don't think any publishers are quaking in their boots," he told Rock Paper Shotgun.

"They're like, 'Oh, two million dollars, that's cute! That's the marketing budget for the little game I'm working on.' It's not a big amount of money for them. It's a big amount of money for us though."

The original target for fundraising for the game was $400,000, which it hit in eight hours, and the total rose quickly and impressively after publicity for the project spread. It currently stands at $2,270,072 with 14 days of contributions remaining.

"This is just one of our projects. We have four teams here. Those other teams are still out there pitching new games to publishers, and their response has always been - 'Oh that's great - congratulations on that. Now let's talk about games like we always have.'"

Despite that there's no denying that the success has inspired other developers, including inXile Entertainment, which plans to create a Wasteland sequel funded by Kickstarter.

6 Comments

Ian Towers
Studying MEng Computer Games Design

It will definitely be interesting to see Double Fine's final product from this kickstarter venture, though it won't necessarily shake Developer-Publisher relationships, it will be an invaluable insight into what this kind of game development strategy can produce.

Personally, i cannot wait to see how Tim plans to allow community contribution to the game's design choices, that will definitely wield some interesting results...

Edited 1 times. Last edit by Ian Towers on 28th February 2012 9:49am

Posted:A year ago

#1

Okay, but let's add something to that $2.27 million... how much money would a publisher have to put into advertising to get the publicity this game got for free?

Posted:A year ago

#2

Alfonso Sexto
LT Tester (Spanish)

@Jeffrey Crenshaw

That's true. Big publishers lack the reputation a name like "Tim Schafer" (Or Suda 51, or Kojima, to give more examples) carries with him, which is already a powerful mouth-to-mouth publicity. That, on the other side, works for a specific target audience with games that are not for everyone out there, it does not work when you try to shell a game to the masses like other big companies want; as an example we have Miyamoto and Iwata; every gamer knows then but I bet 90% of the casual gamers that got a Wii or a DS have no idea who those guys are.

Posted:A year ago

#3

Dave Herod
Senior Programmer

@Jeffrey - Absolutely true, I think the value of this particular project is already more than those two million, because of that publicity. The challenge will be keeping that publicity up for the whole dev cycle so people don't get sick of hearing about it. On the other hand, like before I think this is possibly a one-off, the impact has come from novelty value which won't be there if anyone else tries it, or Tim tries it again himself.

Posted:A year ago

#4

Rick Cody
Freelance Audio Composer

Looking forward, this type of success could become normal. But, in thenworst case scenario, I think it just continues the viral nature of online information sharing.
It's another reason to post something on your Facebook wall for everyone to see ("Support this awesome game!").
I wouldn't be surprised if this leads the industry to stop pouring exceedingly high amounts of money into a project while getting diminishing returns. If an audience likes your idea they'll pay you to make it.

Posted:A year ago

#5

Ollie Miles
Writer/Artist/Designer/Programmer

1 in 2 chance that game they're making will fail. I love how everyone is simply bypassing why they went to public funding whilst ignoring DF's recent publication history and the niche genre of the game they're trying to produce.

Publishers aren’t base ignorant of the desires of the gaming community. I am a developer, and I liked Tim's early work, but I wouldn’t have given him the money either.

Edited 1 times. Last edit by Ollie Miles on 29th February 2012 6:23pm

Posted:A year ago

#6

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