Zynga and Hasbro enter merchandising agreement

Toy maker to introduces lines based on Zynga properties from Autumn

Social giant Zynga has signed a merchandising agreement with toy maker Hasbro which will see the company's most popular IP turned into physical products from the Autumn.

The deal also includes the opportunity to create toys which are dual branded with both Zynga and Hasbro IP. The cost of the licence has not been revealed.

It's also not known if the deal could potentially operate both ways, with Zynga including Hasbro IP, such as Transformers, Beyblade or My Little Pony, in its games.

As Rovio's Angry Birds has shown most recently, game merchandising can be big business - the Finnish studio now produces plushies, clothing and a board game related to its mega-franchise.

Related stories

Zynga and NetEase bringing Dawn of Titans to China

High-end free-to-play mobile game due for Eastern release by the end of the year

By James Batchelor

Zynga funds 3 year social game design course at USC

Class will focus on "Zynga's design methodology" and promote diversity, inclusivity

By Dan Pearson

Latest comments (3)

James Poole Managing Director, Sarcastic Hedgehog Ltd5 years ago
Not sure how it would work "both ways". Don't EA have the rights to make Hasbro games?
0Sign inorRegisterto rate and reply
Raf Keustermans CEO, co-founder Plumbee 5 years ago
Yeah, was thinking the same. Of course the deals are different: EA can create games based on Hasbro IP, while Hasbro will create games/toys based on Zynga IP, but still, can imagine it can/will create an awkward relationship between these parties.
0Sign inorRegisterto rate and reply
Mike Wuetherick Lead Designer, Super Mega Awesome Games5 years ago
licenses are usually granted on a per-platform basis - so it's entirely possible that EA only tied up the traditional console / pc game licenses, but left the web-based 'social' platforms out of the agreement.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.