Sections

NPD retail reports to include Walmart data

American retailer to submit sales figures to market research company

The NPD Group will now include sales data from US Walmart stores and walmart.com in its reports, after signing a deal with the American retailer.

"This agreement is truly a game changer for NPD and for the industry," said NPD CEO Karyn Schoenbart. 

"With Walmart data, we will be able to provide our clients with world class information and solidify our leadership position as the premier source of market insight in our industries."

Walmart is currently the world's largest retailer, with 8,500 stores globally and over 3000 in the US alone. 


"Our agreement with NPD will provide Walmart with deeper insights into what consumers are buying and what they are looking to buy," said Cindy Davis, executive VP of Walmart global customer insights. 

"We are sharing our point-of-sale information so that we're able to identify opportunities sooner and work with our manufacturer partners to develop more impactful customer-driven programs in the future."

Related stories

Call of Duty: Infinite Warfare, Battlefield 1 lead 2016 US game sales - NPD

The industry saw sales slump by 15% in December, according to the data firm

By James Brightman

Physical releases rising with over 300 games launched in 2016

NPD data shows number of boxed titles up year-on-year thanks to ports from digital and PlayStation VR launch

By James Batchelor

Latest comments (1)

Jacob VanDerWerf Editor, FS Media, Inc.5 years ago
Wait, does that mean they weren't reporting figures on video game sales, etc. from the world's largest retail chain before this?
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.