Star Wars: The Old Republic paid subs estimated at 1.3m
Analysts turn their attention to Bioware and EA's big MMO
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America's most influential analysts are putting paying subscribers for EA's Star Wars: The Old Republic at 1.3 million, and a conversion rate of 75 to 80 per cent.
Doug Creutz from Cowen estimated estimated the figure of paying players to be between 1.3 million and 1.5 million, with 200,000 to 400,000 still enjoying their first month's free trial.
Baird Equity Research concurred with the 1.3 million estimate, despite originally predicting the number to be 1 million.
"More important from this point will be the trend in paid subscription levels, which will depend on user engagement and the pace of new content deployment," said analyst Sebastian Colin.
But Wedbush's Michael Pachter was more conservative, putting the figure at between 900,000 and 1.2 million.
"The worst case is that 900,000 out of 1.2 million purchasers through December 31 converted to paying subs (75%); the best case is that 1.2 million out of 1.5 million purchasers through December 31 converted (80%)."
He too points out that any January purchasers will still be playing for free.
Subscription prices for the game are currently set at £8.99 or $14.99 a month, $42 or £25 for three months or 6 months for $78 or £46. The standard games costs £44.99 and all new players get 30 days of gaming free.
Yesterday EA revealedthat the game has over 1.7 million players and that the game has sold 2 million units.

The true test will be in a couple of months when a good portion of hardcore players reach the level cap and endgame content (many already have)...How quickly can Bioware churn out more content?
Apparently the end game content has been disappointing for many MMO veterans and the idea that each class has their own unique story to play through is a bit of a falsehood, each side - either Republic or Empire has a significantly diverging storyline to experience but once you play through the Empire or Republic side, any of the classes on that side will have almost identical missions and interactions with only minor dialogue changes.
The other element that usually traps players longterm in classics such as World of Warcraft is the PvP (Player vs. Player) content, in this aspect - The Old Republic has a lot of work to do - Hutt Ball and other PvP distractions are fraught with defeciencies and many players aren't happy with the setup. So basically, the big draw right now, is the questing campaign, which can be played single-player style like a traditional Bioware RPG.
If new end game content doesn't come out often enough or PvP doesn't receive some needed revamping soon, I can see large numbers of cancellations in the near future - we shall see.
Edited 1 times. Last edit by Jose Martin on 2nd February 2012 5:57pm
Posted:A year ago