Sections

Channel 4 Education launches Sims 3 show

SuperMes created by digital production company Somethin' Else

Channel 4 has launched a new online show, SuperMes, which was created by UK production company Somethin' Else using The Sims 3.

"It's no surprise a game like The Sims 3 can be put to such creative use, but we are still incredibly excited by this truly novel use of our world-beating technology," said Claire Ridley, UK business lead for the EA franchise.

The series was commissioned by Jo Twist before her move to UKIE, and aims to teach life lessons to teenagers through the popular game.

"This is one of the most exciting projects we have made yet and points to the future of interactive storytelling," added  Somethin' Else CCO Paul Bennun.

"It's incredibly moving and funny at times, and a true collaboration between humans and robots. We have become very attached to them. We are delighted to be able to work with Channel 4 Education to make it real."

Related stories

Star Wars Battlefront loot boxes investigation continues, say Belgian authorities

Hawaii also considers legislation against "Star Wars-themed online casino"

By Haydn Taylor

EA suspends microtransactions in Star Wars Battlefront II hours before game launch

"Sorry we didn't get this right," says DICE general manager

By Haydn Taylor

Latest comments (1)

Liam Farrell5 years ago
Are the "life lessions to teenagers" about subscribing to Origin and never buying pre-owned copies of Fifa 2012?
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.