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comScore: Games Media UK Results, Q4 2011

Thu 19 Jan 2012 8:00am GMT / 3:00am EST / 12:00am PST
Online

A complete run-down of the top consumer and trade games media by UK traffic

comScore has released traffic data for calendar Q4 2011 (October - December) and GamesIndustry.biz has compiled a list of the top 20 gaming media websites as defined by UK traffic numbers.

The list below is ordered by Total Unique Visitors, and features specialist sites that primarily offer videogames editorial such as news, reviews or other features.

This table does not indicate absolute rank, but is a comparative list of specific games media outlets. Sites excluded from this listing include content aggregation websites, advertising networks, digital distribution websites, file download sites, official publisher websites, free games sites and cheats sites. A full games site ranking, which would also include all of the above along with videogame editorial sites, is available to purchase from comScore.

Please note that comScore has two methods of measuring traffic to websites. The results for those websites listed as "panel" are derived from comScore's continuously measured consumer panel (sampling), whereas the traffic for websites marked as "unified" is derived from comScore's Unified Digital Measurement, which blends census-level collected data (from javascript embedded in the website by the publisher) with the comScore panel.

GamesIndustry.biz publishes the comScore results on a quarterly basis, with the next article to be published in April 2011 for the calendar Q1 2012 period. Check out the comScore games media UK Q2 and Q3 results for additional context.

The following table is a list of consumer gaming sites for the period October-December 2011:

Media Methodology Av. UK Monthly Unique Visitors Av. UK Monthly Visits Av. UK Visits per Visitor
IGN.COM Unified 2.10 million 8.32 million 4.0
GAMESPOT.CO.UK Unified 1.50 million 5.00 million 3.3
EUROGAMER.NET Unified 435k 1.87 million 4.3
KOTAKU.COM Unified 429k 1.69 million 3.9
COMPUTERANDVIDEOGAMES.COM Unified 424k 1.86 million 4.4
GAMESRADAR.COM Unified 404k 1.54 million 3.8
GAMETRAILERS.COM Unified 403k 1.76 million 4.4
JOYSTIQ.COM Unified 388k 1.50 million 3.9
GAMEFRONT.COM Unified 365k 809k 2.2
PCGAMER.COM Unified 309k 650k 2.1
XBOX360ACHIEVEMENTS.ORG Unified 289k 1.65 million 5.7
N4G.COM Unified 275k 1.09 million 4.0
ESCAPISTMAGAZINE.COM Unified 268k 1.37 million 5.1
1UP.COM Unified 253k 587k 2.3
GAMEINFORMER.COM Unified 235k 370k 1.6
GIANTBOMB.COM Panel 209k 342k 1.6
TWITCH.TV Unified 192k 1.87 million 9.8
GAMESPY.COM Unified 189k 467k 2.5
UGO.COM Unified 181k 286k 1.6
DESTRUCTOID.COM Unified 173k 409k 2.4

The following table is a list of industry-focused gaming sites for the period October-December 2011:

Media Methodology Av. Monthly Unique Visitors Av. Monthly Visits Av. Visits per Visitor
MCVUK.COM Unified 85k 200k 2.3
GAMASUTRA.COM Unified 30k 43k 1.4
GAMESINDUSTRY.BIZ* Unified 27k 109k 4.1
DEVELOP-ONLINE.NET Unified 12k 35k 2.9

* Content is available to registered users only.

All data is (c) comScore Media Metrix 2011, and is reproduced with permission. For more information on using comScore or to purchase access to the monthly data please contact Colin Burrows.

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