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Sony denies E3 hardware reveal

Kaz Hirai pours cold water on hardware launch rumour

Kaz Hirai has openly denied that Sony has any plans to discuss new PlayStation hardware at E3 this year.

Questioned by a journalist during a roundtable at CES yesterday, Hirai said that Sony would be sticking with the plan for a ten year life cycle for the PS3, seemingly putting paid to the numerous recent rumours that a new machine would be unveiled in LA in June.

The journalist had asked Hirai to confirm or deny remarks which had been attributed to the head of the PlayStation division Andrew House, stating that no new hardware would be announced.

"Andy (House) is absolutely right in that we are not making any announcements at E3," Hirai responded. "I've always said a 10-year life cycle for PS3, and there is no reason to go away from that."

In recent weeks, various rumours had surfaced about the plans of both Sony and Microsoft to launch a new console at the Los Angeles event, quoting high level sources and industry connections.

Other media outlets, such as Patrick Garratt's VG24/7 were less certain, pointing out that nearly all previous hardware launches had seen considerably more evidence and official activity prior to their announcement.

Microsoft is yet to make an official denial of any reveal, but given the healthy state of the 360's business worldwide, an imminent replacement would seem unlikely.

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Latest comments (7)

Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College4 years ago
Hmmm...

What ever happened to Sony not confirming/nor denying rumours as a standard procedure?!

With Nintendo openly discussing the Wii U and if Microsoft is to announce their next console, Sony will not want to be left behind [again].
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Could always be the case of the Left hand not talking to the Right, not agreeing with the head...
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Daniel Hughes Studying PhD Literary Modernism, Bangor University4 years ago
Given Kaz is head of the Playstation business (I believe, do correct me if I'm wrong) and has been tipped as a successor to Stringer, I'd imagine he'd know whether or not a PS4 will be unveiled at E3. I highly doubt that either Sony or Microsoft plan to launch new hardware this year, but I would bet they've accelerated plans since Wii U was announced, and if Wii U launches successfully, they may push ahead even faster. PS3 and 360 might be chugging along nicely now, but it's highly unlikely either machine has recouped the initial losses Microsoft and Sony made on those machines, which suggests new, expensive hardware being launched soon (when current machines are turning a tidy profit) would be to their disadvantage. It could be that Wii U (if priced appropriately and given adequate first/third party software) could seriously disrupt the current 360/PS3 market, hampering or cutting short the steady stream of profit Sony and Microsoft are currently happy to reel in, which may force their hand going forwards.
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Show all comments (7)
In any event, IF Sony or MS want to release something, I think it would be ultra close to a launch rather than to announce something 1-2 years ahead, looking at the way other products were released at the Sony CES

Besides, it probably makes more sense to develop some first party titles first (so that it doesnt suffer the Nintendo 3DS issue of releasing the cart before the pony situation of having hardware release without a decent catalog of games to both showcase and drum up interest in the new platform)

So, as a betting man - I guess there will be no PS4 announcement till any new PS4 type tiles is announced and developed. That would be the most logical speculation.

Last of Us sounds like a PS3 title

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Simon Cowley Sales Manager Europe, NCsoft West4 years ago
Sony Conference is always before E3.....
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James Verity4 years ago
well we all know what the PS4 pad will look like... it'll be very similar to the PS1, PS2, PS3 pad before it... :D
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Greg Wilcox Creator, Destroy All Fanboys! 4 years ago
I'd imagine Sony and Microsoft will wait a bit and see what the response to the Wii U will be before committing to making an announcement OR they're just keeping us all in suspense intentionally. Whatever, I don't give a crap until I see actual games and gameplay footage. The PS3 and 360 have life enough left in them that they can survive as long as solid titles are coming.

Still, I expect ANY new console had better launch with a AAA franchise or five out of the gate, as I think we're in an environment where rushed out games with flashy visuals and no substance won't cut it with the jaded core crowd and some journalist types that want everything new to be "innovative"...
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