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Kindle Fire sells 1m units for third consecutive week

Amazon's tablet device the most successful product in the company's history

Amazon's Kindle Fire tablet has sold "well over" 1 million units per week for the last three weeks.

Amazon has not revealed the total sales of the device, but this figure confirms the Kindle Fire as the most credible competitor to Apple's dominant iPad in the burgeoning tablet market.

"Kindle Fire is the most successful product we've ever launched," said Amazon Kindle vice president Dave Limp in a statement.

"Kindle Fire it's the bestselling product across all of Amazon for 11 straight weeks, we've already sold millions of units, and we're building millions more to meet the high demand."

"In fact, demand is accelerating - Kindle Fire sales increased week over week for each of the past three weeks."

The popularity of the Kindle Fire was apparent even before its release, with pre-orders reaching such levels that Amazon was forced to increase the rate of production.

Zynga, PopCap, Rovio and EA all had games ready for the device's November launch, and Amazon has pledged to add apps and games to its online store "every day".

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Latest comments (8)

Si Donbavand Group Development Director, Sony Computer Entertainment Europe4 years ago
Bring on a UK release! Really looking forward to getting my hands on this (upgrading my Kindle and decommissioning my Android tablet in on fell swoop :)
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Bruce Everiss Marketing Consultant 4 years ago
V2 will be out early next year with the major faults fixed.
Then with worldwide sales Amazon will have a mega hit on their hands. China won't be able to build them fast enough. It will outsell iPad next year by miles.
And it will massively boost Amazon's retail operations.
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Wesley Williams Quality Assurance 4 years ago
Not sure I'd call it an upgrade Si. I don't think anything beats e-ink as the best reading experience around (yes, even paper!).
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Bruce Kennedy BAhons Creative Director, Kennedy Monk Limited4 years ago
The figures bear out what I think everyone was expecting. The tablet itself is very similar to almost every other Android "no-body-cares-about" Tablet. But the insane price, friendly interface skin and Amazon brand made this a true game-changer. Props to Amazon - they are the first to pull an "Apple" in the tablet space. I'm looking into my crystal ball and wondering if Apple will answer with a cheaper 'iPad Mini' to accompany the next hi-spec iPad3.
Even though I'm a Apple fan, I'm pleased to see some real competition to the iPad. When this comes to the UK, I'd be seriously tempted... $199!! It's SO cheap!!
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Lewis Brown Snr Sourcer/Recruiter, Electronic Arts4 years ago
Right Brand, Right price, Right time....always thought this had winner written all over it
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Nick Parker Consultant 4 years ago
Horses for courses; not everybody needs high spec tablets to play games, watch movies and listen to music just as we don't all need super cars to get around. Kindle Fire is just the beginning for tablets providing connected mass market functionality. Free tablets from broadband providers & phone networks contracts next.
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Tom Keresztes Programmer 4 years ago
On the other hand, Fire is sold at at a loss, while Apple makes profit on every iPad. Wait until we see the attachment rate...
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Gregory Keenan4 years ago
Good for android in general this!
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