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Retail

Kindle Fire sells 1m units for third consecutive week

Fri 16 Dec 2011 12:09pm GMT / 7:09am EST / 4:09am PST
RetailHardware

Amazon's tablet device the most successful product in the company's history

Amazon

Amazon.com strives to be Earth's most customer-centric company where people can find and discover virtually...

amazon.com

Amazon's Kindle Fire tablet has sold "well over" 1 million units per week for the last three weeks.

Amazon has not revealed the total sales of the device, but this figure confirms the Kindle Fire as the most credible competitor to Apple's dominant iPad in the burgeoning tablet market.

"Kindle Fire is the most successful product we've ever launched," said Amazon Kindle vice president Dave Limp in a statement.

"Kindle Fire it's the bestselling product across all of Amazon for 11 straight weeks, we've already sold millions of units, and we're building millions more to meet the high demand."

"In fact, demand is accelerating - Kindle Fire sales increased week over week for each of the past three weeks."

The popularity of the Kindle Fire was apparent even before its release, with pre-orders reaching such levels that Amazon was forced to increase the rate of production.

Zynga, PopCap, Rovio and EA all had games ready for the device's November launch, and Amazon has pledged to add apps and games to its online store "every day".

8 Comments

Si Donbavand Group Development Director, Sony Computer Entertainment Europe

2 0 0.0
Bring on a UK release! Really looking forward to getting my hands on this (upgrading my Kindle and decommissioning my Android tablet in on fell swoop :)

Posted:3 years ago

#1

Bruce Everiss Marketing Consultant

1,692 594 0.4
V2 will be out early next year with the major faults fixed.
Then with worldwide sales Amazon will have a mega hit on their hands. China won't be able to build them fast enough. It will outsell iPad next year by miles.
And it will massively boost Amazon's retail operations.

Posted:3 years ago

#2

Wesley Williams Quality Assurance

133 72 0.5
Not sure I'd call it an upgrade Si. I don't think anything beats e-ink as the best reading experience around (yes, even paper!).

Posted:3 years ago

#3

Bruce Kennedy BAhons Creative Director, Kennedy Monk Limited

13 0 0.0
The figures bear out what I think everyone was expecting. The tablet itself is very similar to almost every other Android "no-body-cares-about" Tablet. But the insane price, friendly interface skin and Amazon brand made this a true game-changer. Props to Amazon - they are the first to pull an "Apple" in the tablet space. I'm looking into my crystal ball and wondering if Apple will answer with a cheaper 'iPad Mini' to accompany the next hi-spec iPad3.
Even though I'm a Apple fan, I'm pleased to see some real competition to the iPad. When this comes to the UK, I'd be seriously tempted... $199!! It's SO cheap!!

Posted:3 years ago

#4

Lewis Brown Snr Sourcer/Recruiter, Electronic Arts

206 64 0.3
Right Brand, Right price, Right time....always thought this had winner written all over it

Posted:3 years ago

#5

Nick Parker Consultant

306 186 0.6
Horses for courses; not everybody needs high spec tablets to play games, watch movies and listen to music just as we don't all need super cars to get around. Kindle Fire is just the beginning for tablets providing connected mass market functionality. Free tablets from broadband providers & phone networks contracts next.

Posted:3 years ago

#6

Tom Keresztes Programmer

700 354 0.5
On the other hand, Fire is sold at at a loss, while Apple makes profit on every iPad. Wait until we see the attachment rate...

Posted:3 years ago

#7

Gregory Keenan

102 11 0.1
Good for android in general this!

Posted:2 years ago

#8

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