US developer Sojo Studios has launched a new Facebook title, WeTopia, that benefits real world charity projects from Save the Children, buildOn and Children's Health Fund.
"Save The Children is thrilled to be part of Sojo Studios' innovative approach to social gaming," said Save The Children CEO Carolyn Miles.
"WeTopia will help build awareness about important social issues and give people a fun way to make a lasting difference for children in need. Thanks to Sojo, millions of people can become partners in the work we do each day."
The game currently has around 50,000 monthly users.
"We believe in collaborative play as a force for social good," said Sojo's CEO and entrepreneur Lincoln Brown.
"Players can have fun with friends and family in-game, experience the thrill of supporting projects they choose that help people around the world, and track the progress of these projects on a day-to-day basis. This, combined with the popularity and reach of 'The Ellen DeGeneres Show,' makes a powerful combination."
DeGeneres will publicise the title on her popular US talk show and contribute creatively to future games.
"I am so proud to be involved with WeTopia," said DeGeneres.
"You know when you hear about an idea and you instantly fall in love with it? That's how I felt when I heard about WeTopia spreading joy to people around the world. It's kinda the same way I felt about Pajama Jeans, only more so."
Players will earn Joy, the game's currency, which can then be donated to various non-profit projects around the world. The game itself generates revenue through sponsors and marketing, with a commitment to donate 50 per cent of net profits.