Canada's EB Games, which is part of the US retail giant GameStop, is making plans to remove the distinction between new and used games.
According to internal documents sent to Kotaku by an employee of EB Games, used games will soon be priced with the same white stickers applied to new products.
The source also claimed that, for games where new and used versions are available, EB employees are being instructed to "hide" new copies behind used copies.
Kotaku has approached EB Games for comment, and the story has been corroborated by a separate source within the company.
"We were told that we were to merge all used games with the new games and have them sectioned off by one of four specific genres they gave us," the source said.
"They told us that the new copy must be on the very bottom of the pile and the used ones stacked on top and that we were to change all price stickers to the white ones."
The source said that the price stickers still feature the words "New" or "Used", but suggested that these new measures will make it more difficult for the average customer to tell them apart.