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Retail

More than 1 million pay for Call of Duty Elite

Tue 22 Nov 2011 1:45pm GMT / 8:45am EST / 5:45am PST
Retail

$49.99 service has over four million registered users despite online problems

Activision Blizzard

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...

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Activision Publishing

Activision, Inc. is a leading international publisher of interactive entertainment software products....

activision.com

More than one million players paid for the new Call of Duty Elite service in six days of launch, according to Activision.

Launched on November 8, more than four million players have registered for the service, despite overwhelming demand which has crippled online servers and support.

Premium memberships for the service cost $49.99 and allow players access to all features such as downloadable content, maps, competitions and virtual items.

"The demand for Call of Duty Elite at launch was so overwhelming, that for the first several days, the service did not perform up to our or our fans standards," commented Eric Hirshberg, CEO of Activision Publishing. "I want to personally thank our fans for their patience.

"Our teams have been working around the clock to get the service scaled up to meet demand. I'm very pleased to announce today that the service is now performing stably and anyone who wants to try Call of Duty Elite is now able to do so.

"Due to the scaling challenges we encountered at launch, we are giving all Call of Duty Elite premium Founder members an additional 30 days of the service free of charge."

Activision noted that while Elite hit one million paid members in six days, comparable premium subscription services from Netflix and Xbox Live took approximately one year to reach a similar milestone.

More than 80,000 Call of Duty Elite clans have been created and over 100,000 user-generated videos have been uploaded to the service, which is seeing three million daily logins.

12 Comments

Klaus Preisinger
Freelance Writing

1,107 1,089 1.0

Posted:2 years ago

#1

Patrick Frost
QA Project Monitor

396 195 0.5
I would have to be playing CoD all year round and play little else to consider spending money on a service like Elite. I'm totally shocked at how many people have subscribed.

Posted:2 years ago

#2
fools. money. skewed economics. recession. fanboys. populism. choose your pic :)

Posted:2 years ago

#3

Mike Wells
Writer

62 29 0.5
The fact is that there are plenty of players (and I know a few personally) who WILL play CoD all year (they did for MW2; they did for Black Ops). For them, the cost of the game even with Elite on top (and don't forget that includes the DLC they will most likely have bought anyway) represents far, far better value than most other games on the market that will only last them a month.

Posted:2 years ago

#4

Neil Young
Programmer

296 372 1.3
Didn't someone work out that if you were going to get the DLC anyway, elite worked out cheaper?

Posted:2 years ago

#5

Hugo Trepanier
Senior UI Designer

156 144 0.9
@Neil, I think that's Elite's main incentive, getting the DLC for cheaper. I've never bought a single CoD DLC, not counting the first expansion on PC (it was a retail game at the time, remember those boxed expansion packs?) It's probably a good deal for fanboys (no offense) who play this game all year long. Personally I'd rather try different games and experiences, but if you're not going to spend your gaming time elsewhere then why not?

We're seeing similar strategies in other titles with season passes, as seen in L.A. Noire and Gears of Wars 3 for example. It's basically the developer's way of ensuring they'll keep their player's money with an upfront subscription while the product is still hot. They know some people won't even bother downloading the last few episodes or map packs, but they'll already have their money by then.

Posted:2 years ago

#6

Graham Simpson
Tea boy

219 7 0.0
Mike Wells :"For them, the cost of the game even with Elite on top (and don't forget that includes the DLC they will most likely have bought anyway) represents far, far better value than most other games on the market that will only last them a month. "

And there you have it folks. ATVI gets an earful for producing a CoD every year but that's what people want to play. It's not like the other publishers are doing anything original to entice those players away. Yeah yeah Skyrim etc but they come round every 5 years. And once they finish Skyrim it's back to CoD.

Posted:2 years ago

#7

Josh Freeman
Studying Computer Science

11 2 0.2
If you get elite with the game, then yes it works out cheaper.





Plus I get the whole service and double EXP and tournament and all the other goodies. The main reason I use it is screenshots and videos. Plus its good to change my class setup while im at work so I aint farting around with it at home =D

Posted:2 years ago

#8

Bernard Parker
Studying game design

23 4 0.2
Leader board chasers, Hardcore clans...if its worth it to them I say go for it! No worst than paying monthly for a MMO IMO.

Posted:2 years ago

#9

Brett Rector
Producer

5 1 0.2
To add, players are paying less than $5 / month for the service. That's the price of one beer at a bar or a foo-foo coffee. Yes, Activision has pointed this out in numerous responses to the pay service, i.e. that the actual monthly fee / breakdown amounts to some chump-change, but it's true. Now if the service cost $50 / month that would be ridiculous.

Posted:2 years ago

#10
So this is the new model: pay $50 for the "basic" CoD, or $100 for the "complete" CoD (i.e. all the DLC, i.e. the entire game). Of the basic $50, Activision would get $20-$25 at most - so this makes a big difference for them, even if the numbers are small (i.e. 1m vrs 20m).

IMO, a one-off $50 isn't that big a deal - its no recurring cost like XBox Live.

Posted:2 years ago

#11

Daniel Fernandez
Studying Computer Science with Games Technology

1 0 0.0
The drug that is Call of Duty.

Posted:2 years ago

#12

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