Activision shares drop in response to Warcraft subs
6.5 per cent the largest drop in 8 months for the Modern Warfare publisher
Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...
Publisher Activision Blizzard saw stock drop to $13.02, a fall of 6.5 per cent, after recent financial results revealed falling subscription numbers for the MMO World Of Warcraft.
The drop was the largest since February 10, said Bloomberg, despite Activision's record Q3 financial results.
Subscriptions to World Of Warcraft have fallen from 11.1 million to 10.3 million in just three months, athough a new expansion pack, Mists Of Pandaria, is expected to attract more users on release next year.
"Based on our third-quarter performance, stronger than expected consumer response to our new entertainment property, Skylanders: Spyro's Adventures, and Call of Duty: Modern Warfare 3, we are raising our full-year financial outlook and expect once again to deliver record operating margins and the highest earnings per share in our company's history," said CEO Bobby Kotick.