SCEA appoints Guy Longworth to marketing role

Sony Computer Entertainment America has appointed Guy Longworth as SVP of marketing and PlayStation Network. He take up the new role on October 31.

"Guy's extensive background and experience with consumer marketing in multiple categories make him uniquely qualified to help deliver our messages to consumers and effectively impact our brand," said Jack Tretton, SCEA's president and CEO.

"He brings with him an experienced understanding of the marketing industry and has a strong record of consumer-driven success. Guy will be an integral part of our marketing efforts across the PlayStation brand moving forward."

Longworth will report to Tretton, and focus on marketing for SCEA.

Longworth's most recent role has been as founder of marketing consultancy Annapurna One, but his career history stretches back to include brands like Kellogg, Kraft Foods and began managing the Boots account for Procter & Gamble. This will be his first role in the video games industry.

Longworth replaces Peter Dille, who left the company in March to become CMO of mobile advertising company Tapjoy.