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Retail

New digital wallet for GAME customers

Fri 21 Oct 2011 10:31am GMT / 6:31am EDT / 3:31am PDT
RetailFinance

Offers online gamers an alternative to credit and debit cards

High street retailer GAME today launched its new GAMEwallet service, which will offer customers an alternative to debit and credit cards when making online purchases.

"The digital games market is growing fast, but two things are holding it back: the reliance on customers using credit or debit cards online, and the lack of a one-stop shop offering advice across a wide range of titles from different publishers," said group commercial strategy director Tricia Brennan.

"GAMEwallet is designed for the 80%+ of our customers who are buying digital products in our stores using their Reward points, cash or a trade-in instead of a debit or credit card because they want security and control."

"We want to make digital gaming accessible to everyone, and will introduce new customers to great digital titles and experiences by presenting and recommending the best range of titles in one place."

Currently in beta, the service will be available across titles from publishers like Gamania, Jagex, Outspark, and Bin Weevils, using both points from their GAME loyalty card and new GAMEwallet.

"With online gaming growing at such a fast pace, it's important to provide customers with the products and services they need to have exceptional experiences, especially when it comes to convenience, ease of use and security," said Dave Etling, VP of product development with InComm, who are partnering with GAME on the scheme.

The service will eventually expand to include GAME gift cards, so that along with Reward Card points, all digital currency can be stored in one place.

In September the company revealed it had suffered losses of 51.5 million.

6 Comments

Jason Avent
VP, Studio Head

139 140 1.0
What a great way to keep retail alive in the face of digital distribution by offering something different but with a familiar face. Hope it works out.

Posted:2 years ago

#1
So, forgive me to asking the obvious - but how does paying with cash (debit card) hold the purchasing of products back? and why change to a alternative inhouse version? (sure it offers alternatives but ...why?)

Posted:2 years ago

#2

Andrew Goodchild
Studying development

1,235 396 0.3
@Chee "So, forgive me to asking the obvious - but how does paying with cash (debit card) hold the purchasing of products back? and why change to a alternative inhouse version? (sure it offers alternatives but ...why?) "

A twelve year old can't use a debit card to spend his/her pocket money/birthday money.

Edited 1 times. Last edit by Andrew Goodchild on 23rd October 2011 12:33pm

Posted:2 years ago

#3
So they are thinking some pre pay option ala starbucks or costa reward card? But digital?

As a parent i would want to have total control of my kids monetary and game choices till they are at least 30 or fiscally independant :) ( maybe in Uk one would need to be 50 before being able to afford a car, house and kids i the near future). So there is no way one would want to give kids under 18 any option choice or opportunity to have any choice, any life other than some good ole education ( the chinese asian way) :)

Edited 1 times. Last edit by Dr. Chee Ming Wong on 23rd October 2011 5:10pm

Posted:2 years ago

#4

Andrew Goodchild
Studying development

1,235 396 0.3
I just had a preorder with Game with 3 items released at different times. There were at least 3 problems of multiple charging, plus 2 calls to customer service being on hold for over half an hour. i think I may appreciate not having my card details on their site anymore.

Posted:2 years ago

#5
I think it isnt unique on Game. Unfortunately, there is not much variety of options to find a limited edition special that each of these retailers use to entice potential buyers.

Otherwise, I find that amazon have a impeccable delivery/charge service overall. They just dont get many good specials in comparison. But maybe thats not a bad thing if you just want bog standard game without the extra frills

Posted:2 years ago

#6

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