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Retail

Origin gets 5 million daily users

Wed 19 Oct 2011 10:44am GMT / 6:44am EDT / 3:44am PDT
RetailOnlinePublishing

Peter Moore defends platform, says public will be the last to "get" EA's plans

EA's COO Peter Moore has revealed that 5 million people are now using the publisher's Origin digital distribution platform every day.

Speaking to the Sydney Morning Herald following an appearance at last weekend's EB Games Expo, Moore responded to a heckler who had disrupted his presentation of Origin.

"Like any piece of software, and I worked at Microsoft for enough years to say this, you launch software and continue to polish it, upgrade it, get feedback and make it better," he said.

"That's where we are with Origin. We're only four and a half months in and already over five million people are using it on a daily basis."

Moore believes that the public currently sees Origin as an unnecessary hurdle that "gets in the way" of the gaming experience, and he expects the platform's early adopters to be the last group of people to "get" what EA is trying to accomplish.

"I think in its broadest sense they think it is just EA's answer to Steam, and it is much more than that. Like any great content provider, you want to provide yourself with a platform to talk directly with your customers... That's exactly what Origin is all about."

"The console first parties understand what we are doing. I think the fans, the people that have to use it in the early going, are the ones that get it last in regards to what we are trying to do."

Moore supported Origin's social functions in a recent interview with GamesIndustry.biz, claiming that the platform, "will absolutely become a social network."

16 Comments

Sylvain Douce Technical Level Designer, Eidos Montréal

1 0 0.0
You don't get 5 million users without making a few "Start With Windows" checked boxes first.

Posted:3 years ago

#1

Pablo Santos Developer

23 18 0.8
I have to agree, there is a difference between someone actively "using" a software or just have it idling on the PC's memory.

Well, I am not buying origin-exclusive titles.

Posted:3 years ago

#2

Morville O'Driscoll Blogger & Critic

1,583 1,438 0.9
"That's where we are with Origin. We're only four and a half months in and already over five million people are using it on a daily basis."

No. That's just flat-out wrong.

Origin is a rebranded EA Downloader. Four and a half months in? From the Origin wiki:

"EA Downloader was launched in late 2005. It was replaced by EA Link in November 2006... In September 2007, it was once again replaced by the combination of EA Store and EA Download Manager... The store and client was reopened under the Origin name on June 3, 2011"

So, really, 5 million in 6 years. Those are the hard facts. Every time it's been rebranded, it's forced a download of the new client, too, so it's not like there's any way to finesse the numbers. Nice PR, though.

"I think in its broadest sense they think it is just EA's answer to Steam, and it is much more than that. Like any great content provider, you want to provide yourself with a platform to talk directly with your customers... That's exactly what Origin is all about."

Really? Why, then, do I have to enter the BioWare store and buy points if I want to then buy Mass Effect or Dragon Age 2 DLC? Surely the first step to talking to your customers would be to show them all your wares in one place?

Yes, Origin gets a lot of stick, but it's deserved. You don't look at Steam and then create an inferior product, and nor do you hastily rebrand something and shove it on the market, then talk PR saying that the customer doesn't "get it". If the customer doesn't get it now, why should they stick with it to the point where they do?

Also, what classes as early adopters? Is he actually saying that all those people pre-ordering BF3 on Origin are early-adopters? That seems... Weird.

Edited 3 times. Last edit by Morville O'Driscoll on 19th October 2011 5:05pm

Posted:3 years ago

#3

Andrew Clayton QA Weapons Tester, Electronic Arts

150 7 0.0
"...he expects the platform's early adopters to be the last group of people to "get" what EA is trying to accomplish."

Wait, what? The people who first start using the program are the ones who will be the last to understand it? I'm completely confused by this statement. Wouldn't they be the first to get it?

Posted:3 years ago

#4

Jarret Redding Executive Editor, Mash Those Buttons

8 2 0.3
While I do see Origin as both a unnecessary hurdle and them just trying to answer Steam, that's not the reason I not installing it. The most recent EULA issue with EA put a bad taste in a lot of peoples mouths; and even though it was changed, many of us remember this isn't the first time EA has taken liberties with an EULA (Example: BF2142). The "No-Sue" clause in part 17 of the current Origin EULA isn't helping either. Not interested in giving up my rights in order to play Battlefield.

Besides taking Battlefield off the table for me, they also lost my money on Crysis 2 and Dragon Age 2 when they pulled them from Steam. I wonder if they are tracking how much money they are losing there.

Posted:3 years ago

#5

Daniel Vardy Studying HND IT, De Montfort University

90 1 0.0
The problem I see with Origin is that it is there to make us, the customer, a product too. At the end of September they announced a new marketing tool for advertisers. Why would they do this unless they had a very large audience? Origin is spamware and I will treat it as such.

Posted:3 years ago

#6

Morville O'Driscoll Blogger & Critic

1,583 1,438 0.9
@Daniel

That would tally with his statement that "The console first parties understand what we are doing. I think the fans, the people that have to use it in the early going, are the ones that get it last in regards to what we are trying to do."

Posted:3 years ago

#7

Andrew Goodchild Studying development, Train2Game

1,254 421 0.3
It could also be interpreted as, "the people who really won't like it are the suckers who actually have to use the thing."
When he said the 1st party platform holders get it, Nintendo have indicated they will be open to partners running stores on Wii U, but the only relevance of Origin to Xbox and Playstation as they are at the moment is that if Origin pisses off customers, they are more likely to buy titles on console. They don't need to get it, surely?

Posted:3 years ago

#8

Mike Wuetherick Lead Designer, Super Mega Awesome Games

29 11 0.4
Don't think the problem is that the public doesn't 'get it' - in fact I think the exact opposite is the case. People 'get' what EA is trying to do - and frankly having his treat his customers like this does very little in the way of proving the general consensus wrong.

[link url=http://i.imgur.com/vrVVz.jpg
]http://i.imgur.com/vrVVz.jpg
[/link]

For myself, I just don't get what the point of Origin is. Take the BF3 beta as a case in point. Origin downloads the game, but other than that, it doesn't even launch the game - nor does it actually install everything that the game even needs to operate properly. Click to run the game from Origin and all it does is launch a web browser, which then immediately prompts you to install yet more crap - which requires a browser restart - which then triggers Origin to think that you are done playing - which forces you to click the game (in Origin) yet again - at which point you 'might' actually be able to get into the game.

Origin adds nothing positive to the user experience, and detracts seriously from the seamless experience that Steam provides for EVERY ONE OF IT'S GAMES, across dozens of publishers, large and small.

Sure you can say that the majority of the issues i've listed above are specific to BF3 - but considering that BF3 is going to very likely be the average gamer's first experience with Origin, and it doesn't add up to anything positive. Not to mention the amount of press & importance to EA's plans that BF3 represents. You'd think they would want the first impression to be a good one. Sadly, this is far from true.

Hell, Origin can't even auto-update ITSELF properly - and yet it's supposed to be THE platform for all EA games going forward? Terrible.

Posted:3 years ago

#9

Rahul Khanna

1 0 0.0
Unfortuantely, Origin has failed to fix payment options as well. Especially as a person staying in India, and staying in a place where there is no retail shop or any online delivery store willing enough to deliver products at my address. Digital store have made it easier for me,the only porblem being they are really expensive compared to Indian prices and can't afford them.

Back on topic, the problem with Origin is that it's a terrible service compared to Digital stores such as Steam, Direct2Drive, Gamersgate, Good Old Games and Greenmangamming.com. I consider Bioware's Points Store to be an improvement over Origin because it gives the options to pay for. Especially, Battlefield 3 in India at the price of Rs. 1,500 ($30) compared to Rs. 3,000 ($60). The Origin store doesn't have any options in India. This has been an issue for the past 4 years. The options which are given don't even work. If the options are given, such as moneybookers, Paypal, or whatever hundreds are options are out there. I need options then only I am willing to shell out my money to EA.

Origin still needs alot of fixing, as of now, I don't even see the point of a store which is barely functional. I can go on-and-on about the problems associated with it, but nothing has been done to resolve these issues. It has been the same state for the past 4 years.

As of now the only people I see using Origin are people who are looking for alternatives to download and register their games, nothing more.

Posted:3 years ago

#10

Jonathan Tan ,

9 1 0.1
Don't see how it helps EA for them to insult their existing users of their platform.

Posted:3 years ago

#11

Kaneda Maskell Engineer

14 0 0.0
I've taken issue with Origin and wrote several retorts about how terrible it is and why.

The fact is:

People only started using Origin to play BF3, no other reason at all. Once they get bored of BF3 they will stop using it.

Edited 1 times. Last edit by Kaneda Maskell on 20th October 2011 2:14pm

Posted:3 years ago

#12

Morville O'Driscoll Blogger & Critic

1,583 1,438 0.9
And The Old Republic. Mustn't forget that.

Posted:3 years ago

#13

James Prendergast Research Chemist

735 432 0.6
@ Andrew Clayton:

"...he expects the platform's early adopters to be the last group of people to "get" what EA is trying to accomplish."

Wait, what? The people who first start using the program are the ones who will be the last to understand it? I'm completely confused by this statement. Wouldn't they be the first to get it?


I think what he means is that the people who are forced to use it either through automatic update of the old system and/or having to install it with a new game (e.g. BF3) will not appreciate the service and will not be drawn to the service for the reasons that EA are promoting it for/as.

They will see the problems and a slow ramp up to full service (so to speak) just as it was for Steam for the first few years. People join Steam now because of the great number of games and services available on it and also the userbase too. People won't do the same to Origin for some time to come.

Posted:3 years ago

#14

Morville O'Driscoll Blogger & Critic

1,583 1,438 0.9
That does make sense, yes. Though, if we read what he says in that way, then why force people to use it before the full feature set has been rolled out? Yes, people put up with Steam when it was pretty bad, but as has been noted elsewhere, this isn't 2004 anymore. Consumers expect a more polished product straight out the gates.

Through BF3 and TOR they're trying to push Origin onto the consumer, but BF3 is out next week, and TOR in 2 months. Can EA honestly say that Origin is currently in (or will be in 2 months) a good enough state that they are willing to force it onto all those players?

On a related note, did anyone else flashback to this Penny Arcade strip after reading Mr Moore's comments about consumers not getting it?

http://www.penny-arcade.com/comic/2004/3...

Edited 1 times. Last edit by Morville O'Driscoll on 20th October 2011 4:32pm

Posted:3 years ago

#15

Kaneda Maskell Engineer

14 0 0.0
EA have had 4 years to make a decent competitor to steam and they came out with Origin.

It really says it all.

Edited 1 times. Last edit by Kaneda Maskell on 21st October 2011 9:47am

Posted:3 years ago

#16

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