UK to get world exclusive MW3 trailer tonight
Halftime ad during international football to show single player campaign
Activision Blizzard
Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...
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Activision will be airing a world exclusive Modern Warfare 3 trailer during the halftime break of tonight's England international football match, with the ad being released to the rest of the world afterwards.
The trailer will focus on the single player campaign for the shooter and will be aired at 9pm on Sky Sports 1 and Sky Sports 1 HD.
Activision has already announced an advertising partnership for MW3 with Pepsi Co., as part of a marketing budget thought to exceed $100 million.
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Dan Pearson
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