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Flickr founders reveal new game to public

By Dan Pearson

Wed 28 Sep 2011 8:03am GMT / 4:03am EDT / 1:03am PDT

'Glitch' powered by microtransactions, not available on Facebook

Tiny Speck, the development studio founded by the same four developers who started Flickr, has revealed new multiplayer online social title Glitch to the public, revealing that the game will not be playable on Facebook, although Facebook logins are supported.

In development for two years, the game is entirely non-violent, instead asking players to create a community of tiny characters existing in the minds of 11 giants. Success requires extensive collaboration with other players. The target audience is 14 years and above.

Speaking to All Things D about the decision not to integrate fully with Facebook, CEO Stewart Butterfield said that he knew the game's numbers may suffer as a result, but that he expected customer attachment to be much higher.

"We don't need tens of hundreds of millions of people to play," said Butterfield. "We need a couple hundred thousand players to break even."

Monetising through both character customisation virtual goods and a premium subscription model, Glitch will not allow players to purchase extra actions or energy to complete tasks like the majority of social games with limited time mechanics.

In fact, Butterfield sees those tactics as exhausting audiences, driving them towards games with greater depth and engagement levels instead.

"I think social gaming companies are burning their customers out. That's the best possible position for us. We are trying to bring beauty and brains to the online gaming world. There's humour and absurdity. We have a low-level fundamental belief that there's an importance of fun in everyday life."

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Christian Roth Mediapsychologist

11 2 0.2
Sounds interesting. Curious to see how it plays out.

Posted:5 years ago


Arash Amini Producer, Jagex Games Studio

2 0 0.0
I have been in the Closed Beta from the start, I had a lot of fun! It is a wacky game (milking butterflies, getting bubbles from trees) but easy to get into and casual and deep enough for me to come back for more!

Posted:5 years ago


Murray Lorden Game Designer & Developer, MUZBOZ

213 77 0.4
A nice vibe to his words.

Posted:5 years ago


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