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Zynga's new breed of hardcore gamer

Tue 27 Sep 2011 4:49pm GMT / 12:49pm EDT / 9:49am PDT
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Report from Raptr shows online game time rivalling Halo and Gears Of War

A new report by gaming social network Raptr suggests that its users have spent more hours playing Zynga games like Farmville than Gears of War, Mass Effect, Assassin's Creed, and the Grand Theft Auto franchises combined.

In fact, when time spent playing online, tracked since 2008, was divided up by franchise, Zynga's YoVille, FarmVille, PetVille, FrontierVille and CityVille took a 13 per cent share, just behind Halo with 14 per cent, and World Of Warcraft with 17 per cent.

Call Of Duty was way out in front with 43 per cent, while other core franchises like GTA and Mass Effect shared just 12 per cent.

The massive study looked at the time Raptr's 10 million users spent playing both hardcore games like Halo and Call Of Duty, and Zynga's games, like Farmville and Cityville, across consoles and PC.

CityVille currently sits at the top of the app MAU leaderboard with a grand total of 72,000,000 users. Zynga has a total of 266,758,976 MAU across its entire portfolio.

The study also showed that the "Ville" series of games might be played for shorter durations than core games like World Of Warcraft and Call Of Duty, they are played four times as often.

Impressive figures, but this trend reflects the style of gameplay as much as the habits of gamers. World Of Warcraft and Call Of Duty offer a prolonged action experience with complicated tasks, missions and stories that cannot be delivered in short bursts. In social games like Famrville users are often given a limited time of energy with which to play, and are rewarded for frequent visits.

One place where Zynga's dominance is certain is in the social gaming sphere. According to statistics dating back to 2008, Zynga player's total online playtime for games like Texas Hold'em Poker and Cafe World was three times more than rest of the social gaming top ten, including Bejeweled Blitz and Monster World, combined.

There were also some interesting statistics regarding the crossovers in hardcore and social gaming. Nearly 20 per cent of Raptr's World Of Warcraft players had also played Cityville, and there was a rise in the number of Xbox 360 gamers who had tried a Zynga title, an increase of 50 per cent since last year.

This may be good news for Zynga executives, the social gaming giant recently made amendments to its IPO filing that suggested profits were actually falling. When it comes to free-to-play what matters isn't how many people are playing the game or how often, but what percentage of those are spending real money on microtransactions.

Raptr was founded in 2007 and is a social networking service for gamers, where they can send instant messages, track achievements and log game activity.

To see the report in full visit the Raptr website.

5 Comments

Cori Myers
CEO/Owner

20 1 0.1
Been saying for years that it's not what you play that makes you hard core, it's your love for what you play. Finally someone gets this.

Posted:2 years ago

#1

Andrew Ihegbu
Studying Bsc Commercial Music

416 112 0.3
I've been saying for ages it is what you play. You're not hardcore for playing social games which intentionally stop you from being able to play after 6 minutes just to force you to come back tomorrow (think mafia wars energy system). Especially when I doubt the statistics factor in the amount of time you probably spent with the game in the background or on facebook's pop up chat whilst you were waiting for more energy to continue playing.

Posted:2 years ago

#2

Anuj Malhotra
Studying Business Management

31 0 0.0
I have to say considering the amount of time people spend on facebook, just having the app open while idle or minimised doing something else will vastly inflate those numbers.

Posted:2 years ago

#3

Klaus Preisinger
Freelance Writing

953 804 0.8
Can it really be called gaming, if a computer is used to exploit the reward center of the people operating it? Pardon my French, but just because you can mindfuck a lot of people into submission, does not mean people play a game. Visitors of LasVegas suffer the same delusion. It is not fun and games, it is a business done at "the player's" expense, relying on addiction.

To that end, hard-core means you are a brainless moron going through the motions without thought. The heavily involved gamers on PC and consoles are not like that. They read reviews on specialized sites, they take pleasure in deconstructing the game and they happily move on from one game. They are not hard-core, they are smart-core, except wen they too do not know when to stop. But for the most part, they make the sort of informed decision which would ruin the bottom line of Zynga if its players ever thought about it.

Posted:2 years ago

#4

Andrew Goodchild
Studying development

1,200 317 0.3
I wonder how many people have it open in a tab at work, where they couldn't exactly have Minecraft or Plants Vs. Zombies open.

Posted:2 years ago

#5

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