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Gears 3 becomes year's biggest launch so far

By Dan Pearson

Mon 26 Sep 2011 8:41am GMT / 4:41am EDT / 1:41am PDT

Epic takes UK top spot and becomes 7th biggest 360 launch

Gears of War 3 has ended Dead Island's reign of the UK software chart, selling almost as much as the two previous games' launch weeks combined and becoming the seventh biggest 360 launch of all time.

Codemasters F1 2011 takes second spot, pushing Techland's zombie killer down to third.

Zumba Fitness, which occupied the top of the chart for most of the Summer's sparse release period, sees a seven per cent sales increase and moves back up the chart from sixth to fourth place, switching places with Ubisoft's Driver: San Francisco.

Deus Ex retains fifth for a third week, as Warhammer: Space Marine and Resistance 3 both fall two places.

Last Week This Week Title
New entry 1 Gears of War 3
New entry 2 F1 2011
1 3 Dead Island
6 4 Zumba Fitness
5 5 Deus Ex: Human Revolution
4 6 Driver: San Francisco
2 7 Warhammer 40,000: Space Marine
3 8 Resistance 3
7 9 LEGO Pirates Of The Caribbean
8 10 Rugby World Cup 2011
16 11 Call of Duty: Black Ops
Re-entry 12 Assassin's Creed: Brotherhood
10 13 Cars 2
15 14 The Sims 3
11 15 Red Faction Armageddon
20 16 Just Dance 2
9 17 LEGO Harry Potter: Years 1 - 4
Re-entry 18 Michael Jackson: The Experience
Re-entry 19 L.A. Noire
17 20 Gran Turismo 5

From Recommendations by Taboola


James Prendergast Research Chemist

783 492 0.6
I can't wait to see Dead Island's sales figures in a month or two...

Of course... i'm not sure what that will put into the heads of execs the world over with regards to zombie games... Personally, i feel they're a bit played out though Dead Island had a fresh take on it with the open world stuff. I didn't feel Red Dead Redemption pulled it off, in contrast.

Posted:5 years ago


Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College

295 28 0.1
Dont forget Dead Island was hit with out of stock issues and with many retailers offering high trade in values against GoW3, I cant see Dead Island creeping back up as most copies will be pre owned sales lining the resellers pockets.

Posted:5 years ago


James Ingrams Writer

222 95 0.4
Remember "Biggest launch" is not the same as "biggest sales". The fact is, for example, a game like Oblivion, on PC, sold 2 million units in it's first month, and yet only 2.5 million units up to the GOTY edition. A game like STALKER, released at about the same time, only sold 800,000 in it's first month, and yet over the next year it sold another 2 4 million units, making total sales 3.2 million.

No how many media people, industry people and gamers will say STALKER sold more on PC than Oblivion? And how many people will think it's Oblivion because they only saw combined console and PC unit sales, or because of headlines like this one, showing it had the "biggest launch"?

Posted:5 years ago


Murray Lorden Game Designer & Developer, MUZBOZ

213 77 0.4
I think it's really interesting to see quite a few titles really sticking in the charts that (I would guess) are being bought mostly by women. I think it shows a change in the gaming economy, probably largely due to the popularity of the Wii amongst women gamers.

I have friends who NEVER played computer games in the past, who bought a Wii at some point, and really enjoy the active social friendly nature of it.

I don't want to be totally naive with my assumptions here! But is Zumba mostly being bought by women? Is there a way to know who is buying it? Anyway, I think it's great! NOT something that I think people would have guessed 10 years ago, that a mainstream home console is massively popular amongst women, and includes a specially built peripheral which can be used for Yoga, Fitness and Dancing.

I'm also speaking about The Sims 3, which I've always heard is very popular amongst female players (as well as guys), especially teenage girls. Not too sure about specific data there. But I think it also does well amongst a demographic who are happy to BUY games rather than DOWNLOAD them, making it doubly-triply successful. :)

And "Just Dance 2". Whatever that is. I would assume is a Wii title. Yes, and it looks fun!
[link url=

Damn, I wish there were dance games when I was growing up, and then maybe I'd know how to dance, and then maybe I'd have a girlfriend. :( Haha.

Posted:5 years ago

@ murray you just need to be your peronable self tonhave the right gf. Dancing doesnt always equate to better chances, and the dance floor isnt the best place to find a partner : )

Posted:5 years ago


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