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Activision launches PepsiCo promotion for Modern Warfare

Mon 26 Sep 2011 9:55am GMT / 5:55am EDT / 2:55am PDT
Publishing

US gamers can buy soft drinks and Doritos to earn extra XP in Call of Duty: Modern Warfare 3

Activision Blizzard

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...

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Next month Activision will launch a new US promotion with PepsiCo's Mountain Dew and Doritos, rewarding purchasers with extra XP points for Call of Duty: Modern Warfare 3.

Starting on October 10, gamers who buy the snacks will be able to redeem alphanumeric codes found on the products for slots of "double XP time" in the multiplayer games.

"For many of our gamers, Call of Duty and Mountain Dew go hand in hand, and together we wanted to deliver gamers a one-of-a-kind program around the epic Modern Warfare 3 multiplayer," said Activision's chief marketing officer Tim Ellis.

Buying a larger bottle of Mountain Dew will give gamers more double XP time, and combining that purchases with Doritos crisps will add an extra 15 minutes. There is a limitation of 24 hours of double XP play for each gamer.

"Dew fans have been clamouring for the return of Mountain Dew Game Fuel, so we wanted to really fire them up with a partnership that gets to the core of what Dew is all about," Brett O'Brien , Mountain Dew VP of marketing added.

"With this partnership we get to make sure that Mountain Dew fuels both the fans and their Call of Duty gameplay while they play Modern Warfare 3."

Activision recently won a court case over the use of the ModernWarfare3.com domain.

12 Comments

Awesome - lets encourage gamers to consume more junk food. I'm sure there isn't enough of that going on...

Whats next, buy Happy Meals at Maccas to get Zynga credits?

Posted:3 years ago

#1

Antony Cain Lecturer, Wakefield College

263 21 0.1
Indeed Michael. It really helps with gaming stereotypes too - thinking back to a certain episode of South Park.

Posted:3 years ago

#2

Luke Salvoni Co-Founder & iOS Developer, Officially Made Ltd

65 4 0.1
Some of their target audience of gamers will already be buying these products or similar ones... this will only but fuel sales of both the snacks and games, whilst providing the gamers with additional reward beyond calories. Nothing to see here, IMHO, and nothing to be overly surprised about.

Posted:3 years ago

#3

Pierre Vandenbroucke Assistant de production, Gorgone Productions

47 0 0.0
Maybe Paintball sessions would have been a bettre idea, so that people are encouraged to move their body in between MW3 sessions. But I guess it's better to keep people sitting down in front of a screen.
A very intelligent move from marketing, but...

Posted:3 years ago

#4

James Wells Gaming Contributor - digboston.com

72 32 0.4
I still wish Pepsi would bring back their Rock Band promo from a couple summers ago, but this is cool too I suppose. Anything to get my FN-FAL and duel-wielded SMGs quicker!
Edit: for the record, I don't normally drink sugary sodas. I may end up buying a few bottles. Hopefully Diet Pepsi/Dew are included in this promo? I don't want to have to invest in any new pants...

Edited 1 times. Last edit by James Wells on 26th September 2011 3:48pm

Posted:3 years ago

#5

Denis Lessard 3d animator, Ubisoft

1 0 0.0
Nice i gonna get a free prestige whit the purshase of 300 $ of doritos product :) lol just kidding nexxt step is to get Mc donald skin for online mode !!!

Posted:3 years ago

#6

Greg Wilcox Creator, Destroy All Fanboys!

2,196 1,176 0.5
Too much marketing for a game that's automatically going to sell millions, but oh well...

Oh and James (and anyone else), lay off the diet pop. It's really shitty for liver function, as a friend of mine found out who drank it for years. Of course, the awful stuff in regular soda is no health-boosting gem, but aspartame is exceptionally terrible in terms of negative impact.

Posted:3 years ago

#7

Wayne Gibson UK Marketing Manager for GameKrib.com

69 8 0.1
It's their master plan to make sure all gamers cant go outside and buy any other games. Phase 2 is buying the internet so we can only ever view the CoD Elite page filled with Doritos and Pepsi ads.

Edited 1 times. Last edit by Wayne Gibson on 27th September 2011 4:02pm

Posted:3 years ago

#8

Andrew Goodchild Studying development, Train2Game

1,254 421 0.3
"For many of our gamers, Call of Duty and Mountain Dew go hand in hand"?

Really? That clears that up. I thought it was a case of Pepsico giving you a fat wadge of cash, and you selling advantage (in a round about way) on a premium priced game, but as long as it's actually all about the customer...

Posted:3 years ago

#9

Craig Watkins Studying Game Design Course, Train2Game

2 0 0.0
The worst part is this is going to work, then it will be a justifiable marketing tactic for the future. Activision, you are evil.

Posted:3 years ago

#10

Wayne Gibson UK Marketing Manager for GameKrib.com

69 8 0.1
I would imagine that if this was tried here the European union might have something to say about it. I can only hope they do. Fat overweight people stuffing themselves with junk food while playing games is not an image we want to carry on reinforcing. Next they will be installing consoles with cod on into Mcdonalds so you can cramp those extra cheese burgers down while you game.

Posted:3 years ago

#11

Gareth Sharp freelance reviewer / beta tester

8 0 0.0
again, a US only promotion.
PepsiCo is a global corporation so why aren't offers like this global?
Is it because only the americans clamour after deals like this

"Here drink our sugar and calorie loaded drink, it'll rot your teeth, give you gas, possibly gut rot and make you pile on the pounds, but at least you'll get double xp"????

Posted:3 years ago

#12

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