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OnLive launches in UK with GAME as retail partner

BT offers multiple deals to promote uptake of cloud gaming service; multiplayer subscription to cost £6.99 per month

Cloud gaming service OnLive launches today in the UK, offering consumers a subscription to multiplayer games for £6.99 per month.

The flat rate package gives consumers access to the multiplayer portion of over 100 games for a set fee, although single player content for some titles needs to be purchased on top of the subscription.

Users will also be able to rent games for between 3-5 days - at the time of writing rental prices were said to be around "£2-£4" per game.

High Street retailer GAME has become the first bricks and mortar store to sell the OnLive Micro Console, which retails in the UK for £69.99, although initial rollout will be limited to the group's websites.

Broadband partner BT is offering a number of deals to its customers to spur uptake, giving free access to the service for three months - OnLive content will also not count towards usage allowance until January next year. There is also an offer to buy a game up to the value of £39.99 for £1.

"OnLive will utterly transform gaming in the UK," offered Steve Perlman, CEO of OnLive. "No discs, big downloads or specialised hardware are needed. OnLive gives you the latest games instantly, anytime, anywhere on HDTV, PC, Mac, as well as soon on iPad and Android tablets.

"It makes high performance gaming as accessible as streaming video, with unique social features, such as watching thousands of people play games live with voice chat and Facebook integration."

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Latest comments (19)

Antony Cain Lecturer in Computer Games Design, Sunderland College5 years ago
I haven't seen much in terms of marketing for OnLive, it doesn't even seem to be on GAME's site. To be honest, if I didn't read GamesIndustry.biz I doubt I'd know it existed at all. Surely that's not just me... how is the average game buyer going to know about it?
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Jordan Woodward Level Designer, Codemasters Birmingham5 years ago
I'm disappointed to read that the single player content isn't included in the subscription fee. I was under the impression that you'd pay one fee (quite a reasonable one) for almost unlimited gaming content.

edit: Just checking the bundle for £6.99 it seems to include quite a few single player games.

Edited 2 times. Last edit by Jordan Woodward on 22nd September 2011 9:48am

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Neil Young Programmer, Rebellion Developments5 years ago
"OnLive content will also not count towards usage allowance until January next year."

Wonder how quickly onlive will chew through the standard bt 10GB cap?
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Show all comments (19)
James Prendergast Research Chemist 5 years ago
Less than a month if the usage of me and my dad was any indication. We did no online gaming or downloading of torrents. The only things we did were website browsing and youtube, maybe some patch downloads for games. We were never able to stick to our 10GB cap.
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Antony Cain Lecturer in Computer Games Design, Sunderland College5 years ago
Seems that GAME has answered the call! :)
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Nick McCrea Gentleman, Pocket Starship5 years ago
Tried this last night. The image quality was not spectacular, though it might well fare better on a TV rather than up close on a PC monitor.

The input lag is quite offputting, however. Not sure it's of sufficient quality to interest me all that much, and I say that as someone looking for any excuse to jump off the PC upgrade bandwagon.
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Andrew Goodchild Studying development, Train2Game5 years ago
"OnLive content will also not count towards usage allowance until January next year."

And then it will, and OnLive will become unusable on BT, which already charges more money for lower caps than most mainstream competion. Wouldn' a partner with no cap (not even a hidden fair usage one) have made more sense?
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Stefan Lampinen Founder & President 5 years ago
softest soft launch ever...
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Benn Achilleas CEO and Founder, Playabl5 years ago
I got my free box from Eurogamer Expo earlier - the queue was miles long. I love the service so far. :)
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Andy Russell Programmer, Blitz Games Studios5 years ago
I would imagine the quiet launch is to stop thousands of people buying it and then crashing their servers. Last thing they need is 'cloud gaming fails on launch day' in the media. I think it's a good idea but it'll be a while before I take it up, I can see some nasty growing pains with this tech but I do think it's the future.

Edited 1 times. Last edit by Andy Russell on 22nd September 2011 5:31pm

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Bruce Kennedy BAhons Creative Director, Kennedy Monk Limited5 years ago
Within 2, maybe 3 years Cloud gaming is going to rule.
Consoles as we know them now are going to to die out, probably as quick as BluRay (ouch! sorry Sony)

It may not be perfect yet and Onlive may not be the eventual winner, but the genie is well and truly out of the bottle. I agree though, the "uk launch" seems almost invisible, but don't underestimate good old word of mouth - truly great products bubble up to be best-sellers purely on their unique merits (in other words Onlive could pull a "Google")

I love the service and I believe the rest of the world will too. It's all about timing. If high speed broadband (fibre) can come quicky enough to the consumer, then Onlive will explode. Or maybe I just love black and orange :o)
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You know what would blow our mind ? A merge between Steam and OnLive: Steam for the prices and its game library and OnLive for its stream technology.
Someone make this happen ! NOW
Cheers !
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Lee Burton Studying BSc Games Development, Southampton Solent University5 years ago
I've been using it on and off for most of the day now, and although it has had its issues (inconsistent performance, reduced resolutions and missing multiplayer features) the whole service feels like a natural progression. I can see myself committing to this, but as others have said it will take time.
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Peter Howell Lecturer in Gaming and Computing, Fareham College5 years ago
I went in to the local GAME store to see if they had info, and to see how they were going to be marketing the service. Unfortunately the staff hadn't even heard of it - softest soft launch ever is right, if the retail partner's staff aren't even in the loop.

On another note, I really can't see this replacing 'traditional' media based consoles. I for one would not want all of my gaming to be reliant on having a live internet connection, and I'm sure many others would feel likewise, not to mention the speed at which this would likely eat through data limits. Saying that, if this tech was merged with a service such as Steam, I would certainly consider packing in my gaming PC for this type of package, but only as an additional console to sit alongside the others.
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Tom collins5 years ago
Going to Eurogamer Expo tomorrow definitely checking this out, Wonder what support they offer for smaller indie devs?
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Hakki Sahinkaya5 years ago
@Lee Burton, exactly my sentiments. Even with a good connection quality goes up and down. To be fair it recently launched in UK.

I love and hate it. Love because it's was fun and easy to just click and play games (I just played trials), hate it because internet and/or OnLive servers can go down (or like recently perform bad) quite often.

I personally won't pay the way it is now but I can definitely see the potential.
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Alfonso Sexto Lead Tester, Ubisoft Germany5 years ago
Doesn't this feel like self-competition?. I mean... shelling a cloud gaming device in a physical format selling shop?
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@ Alfonso - think of a boiled egg with strips of chicken within a spanish omellete
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Lee Burton Studying BSc Games Development, Southampton Solent University5 years ago
@Alfonso Sexto that's a good point, unless GAME make a percentage share out of sold games and/or monthly service. Or future Onlive GAME purchases?

There has to be something right, it was a business deal after all.
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