Sections

Young males most likely to spend on Angry Birds

New study shows males 18 - 24 most likely to convert from free to paid version of Rovio game

A new study shows that males between the ages of 18 and 24 are the demographic most likely to pay for the full version of Angry Birds.

Overall men are 35 per cent more likely to pay for the game after downloading the free version, according to the study by AYTM.

That same group is 76 per cent more likely to buy the game than a female over the age of 25.

The 18 to 24 age group, male and female, is also 33 per cent more likely to purchase the game than anyone over the age of 25.

The study was based on data provided by 500 US adults over the age of 18 who had downloaded at least one game from the Angry Bird series.

Last month Rovio vice president Ville Heijari said that he saw the company's valuation "somewhere north of PopCap."

Related stories

Peter Vesterbacka leaves Rovio

Angry Birds' Mighty Eagle flies the coop to work in education

By Dan Pearson

Rovio's Angry Birds film has earned $150 million worldwide

But after a $400 million Sony marketing push, how much further does it have to fly to return a profit?

By Matthew Handrahan

Latest comments (2)

Greg Wilcox Creator, Destroy All Fanboys! 5 years ago
Ha.. this makes me wonder if that demographic is paying for the full version as a way to hit on young ladies of the same age group...
0Sign inorRegisterto rate and reply
Murray Lorden Game Designer & Developer, MUZBOZ5 years ago
Men, in particular, like to smash stuff. :)

Women, like to as well, I think!

But perhaps overall, women would prefer other sorts of gameplay, if they really want to "bond with the game and make it more a part of their daily life" (ie: spend!)...

Just a hypothesis!

In my immense wisdom (hehehe), I think that in "real life", women are more focussed on "quality of life" concepts, which I think men often only grow into as they get to about 30 or 40! Like cooking, gardening, the feng shui of their living surrounds, etc. :)

Quality of Life:
- Building, sorting, optimising systems
- Socialising, networking, communicating, expressing ones' feelings and ideas
- Customising, refining, personalising, expressing one's sense of style and tastes

I think that younger men (4 yo - 30 yo) spend much of their time focusing on learning new technical skills, physical skills, and generally trying to conquer and defeat real or imagined opponents or feats. :)

There's a big crossover too. But I think that's a bit how the genders are wired, both/either on a level of instincts, or at least social rearing. :)

Boing!?

Just thinking out loud, because this article got me thinking more about what sorts of games appeal equally to both sexes, or indeed if such things are worth thinking about. Maybe there's no such dichotomy?

- Murray


0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.