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Retail

Pre-Order Penance

Fri 02 Sep 2011 7:00am GMT / 3:00am EDT / 12:00am PDT
RetailPublishing

Consumers should be rewarded for pre-ordering - so why are we making them jump through hoops instead?

Like many gamers, I am a sucker for pre-orders. My habits are costly but not unusual; I read a preview or see a trailer for a game which takes my fancy, and promptly pop along to make a pre-order for it - which I usually then forget to cancel should later information begin to find that the game actually isn't much good. Pre-orders are the heart of the games retail experience for the dedicated gamer, not to mention a boon for publishers and developers who can measure their pre-order volumes and get some early estimate of success.

This week, however, my pre-ordering behaviour hit a brick wall. Recently returned to the UK from living abroad, I wanted to get pre-orders set up for all the major titles coming out in the next few months - with Batman: Arkham City being the top of my list. Twenty minutes after opening my browser, I shut it in disgust. I haven't pre-ordered Arkham City, and I won't be doing so. Despite Arkham Asylum being one of my favourite games of recent years, Warner Bros won't be getting a day-one sale from me.

Why? Because like so many other publishers of AAA console games, Warner Bros in their infinite wisdom have decided to create a confusing, frustrating and outright consumer-hostile system of pre-order "bonuses". Rather than rewarding consumers for making a commitment to buy, this new and increasingly common style of pre-order promotion feels exploitative and unpleasant - enough so to drain my interest in making pre-orders in future.

In the menage-a-trois between publisher, retailer and consumer, there are really only two people that matter - and one of them isn't the consumer

In the case of Arkham City, Warner Bros has tapped developers Rocksteady to make a total of six extra versions of Batman for the game, as well as various bits and pieces of additional game content, which it has then split up across different retailers. Buy the game from Gamestation, and you can play its challenge phases as Robin. Buy from Tesco, and you get four hours of extra content in the form of a "Joker's Carnival" challenge map. And so on, and so forth.

To the consumer, what this means is straightforward - if you pre-order, you have to make a largely uninformed guess as to which of the items of content is more valuable to you or most worthwhile within the game, because you only get one item. There's no way to get a master set that includes all of the content, and no guarantee that all of it will ever appear as DLC.

Arkham City is hardly the most notorious offender in this regard, but for me personally, it was the straw that broke the camel's back. We're all aware, of course, of the tight relationship which game publishers retain with retailers - even in the face of the declining importance of high street retail as a game distribution channel. That doesn't make it okay for publishers to so consciously and deliberately thumb their noses at their own consumers, effectively declaring that in the menage-a-trois between publisher, retailer and consumer, there are really only two people that matter - and one of them isn't the consumer.

At this point, I expect, many of you will roll your eyes at the idea of people throwing their toys out of the pram over a few bits of extra digital content - but bear in mind that the games you're selling are, themselves, just bits of digital content. Your entire business model is founded on the idea that consumers love, and are willing to pay a lot of money for, digital content. To then dismiss out of hand concerns over a policy which arbitrarily and unfairly excludes your most devoted fans and consumers from accessing all of the content in one of your games is both illogical and hypocritical. Besides, nobody is throwing toys out of the pram - merely not pre-ordering your game, which is actually a bit more worrying than a bit of harmless toy-chucking.

So why do publishers do this? There are two core reasons. Firstly, they do it because retailers want it. There was a point when pre-order bonuses were relatively rare, and would generally be arranged as a special deal between the publisher and one preferred retailers. This has now mutated into a situation where pre-order bonuses are the norm, and are usually offered in Arkham City's model - with a different bonus at each retailer. The demand for this has come largely from the retailers themselves, who view it as an opportunity for high-level promotion (every games publication in the country runs a "go to Gamestation if you want the Robin character!" story, after all) and a chance to entice loyal customers away from their rivals, lured not by old-fashioned things like competitive prices or good customer service, but by a negotiated content exclusive.

A system designed to boost the price for games will instead feed into a fall in first-day sales, and lead yet more consumers into buying second-hand stock

Secondly, publishers themselves see a side-benefit to these pre-order bonuses - in that they help to stave off the price war which continues to push retail prices for videogames lower in most markets around the world. The theory is simple - if you've got exclusive game content at each retailer, a large body of players will start to shop around retailers based on the content on offer, rather than the price. If you distract players from treating price as the main distinguishing factor between retailers, maybe you can keep prices artificially high for a little longer - on paper, at least.

The reality may work out a little differently. Venting my frustration about the pre-order situation this week, I was surprised to be met with a chorus of agreement, and not a single voice raised in support of the system - even from those within the industry, whom I would have expected to be at least cautiously in support of the practice. I claim no empirical data here, but if this approach really is turning consumers off pre-orders - which isn't much of a stretch of the imagination - then the consequences are obvious. A system designed to boost the price paid for games will instead feed into a fall in first-day sales, and lead yet more consumers into buying second-hand or discounted stock.

Above all else, this kind of pre-order system manages to completely ignore the most important lesson of running a publishing business in the modern, connected world. Traditionally, consumers have not been the customers of publishers - consumers are the customers of retailers, and retailers in turn are the customers of publishers. Now, that middle-man role has been vastly diminished. The relationship chain has tightened up remarkably, and even a consumer who buys a product from a bricks and mortar retailer needs to be considered as a direct customer of the game's publisher in most regards.

With this in mind, the pre-order system changes from being a legitimate response to the customer's demands (the customer here being the retailer) to being a blank refusal to acknowledge what the customer actually wants (the real customer being the consumer). Publishers would do well to think about who actually feeds their value chain. We consumers love the games you're releasing, and we're willing to pay for them - but yank the chain too hard, and even the most loyal consumer will remember that there are plenty of alternatives to pre-ordering and paying the full retail price.

41 Comments

Andrew Goodchild
Studying development

1,199 317 0.3
Couldn't agree more.
I got really annoyed when I preorderred Bulletstorm, Epic having announced all preorders would be upgraded to Epic Edition, only to recieve the normal version from Amazon and discovering somewhere along the way, EA marketting had changed their mind and made it exclusive to game, so rather than rewarding any consumer willing to buying first day, instead they just reward the retailer that is causing the push in second hand in the first place.

It also winds me up when one system gets exclusive content. Ok I can understand if it is a technical issue, this system couldn't run this level, or we didn't want to put the game on 2 DVDs, but not as a marketing decision, to favour the publisher's current favourite platform holder, when the actual losers are all the customers still sending the same money to the publisher for the version with the missing content.

As you said, the publishers need to start thinking of the end consumer as their customer, they are not just in the chain with the retailer (and I would add, platform holder).

Posted:2 years ago

#1

Tommy Thompson
Studying Artificial Intelligence (PhD)

110 0 0.0
Great to see an article that raises this issue!
I couldn't agree more. While I tend to wait 6+ months to buy most games at the 15-20 bracket, I will typically pre-order 3 maybe 4 games a year that I want to play day one. Despite my love of Batman as a comic reader, and as someone who poured over Arkham Asylum, I too refused to put my money down to support this approach.

One of the big reasons I distance myself from these pre-order approaches is the retailers themselves. These incentives are pointed towards retailers like Game, Gamestation etc. Meanwhile a lot of retailers that I would prefer to give my business to - Play.com, ShopTo.net - don't get any incentives. I then feel disgusted at paying roughly the same price for a 'lesser' product: while you might not get anything of real value in the incentives, you're not getting whatever that extra is for the same price.

Even more frustrating, is that many a time these add-ons are not released as DLC or merchandise after the game is released. Has anyone from Rocksteady confirmed whether all of these pre-order incentives will show on XBL/PSN marketplace? I think this would ease a lot of negative sentiment towards this approach if you that two or three months down the line you can buy what extras you want.

Is this the alternative to the deluxe/limited edition? Spread less expensive content across retailers to increase pre-orders? Considering we can't get worthwhile deluxe editions (a point Rob already discussed in a previous article), it makes me more determined to wait until the post xmas sales.

Posted:2 years ago

#2
Mass Effect 2 was quite similar, I think it had 5 different DLC depending on what retailer you purchased from. Imagine my dismay when I found out that one day after shelling out 40 a pirate version had appeared that came bundled with all the dlc. I would imagine the same will happen with Batman. The last thing this industry needs is to actually give people incentive to download a dodgy copy.

Edited 1 times. Last edit by Jonathan O'Connor on 2nd September 2011 9:47am

Posted:2 years ago

#3

Terence Gage
Freelance writer

1,288 120 0.1
I totally agree Rob, and a couple of days ago went from looking to pre-order Batman:AC to deciding to wait for the inevitable GotY version which will probably have all content included. I want to play it, but there are enough high-quality releases over the next 7-8 months to keep me going, not to mention my considerable backlog with games from 3+ years ago still to play and/or finish.

Posted:2 years ago

#4

Anuj Malhotra
Studying Business Management

31 0 0.0
I came to the same conclusions about arkham city recently and even though asylum was one of the best games I have ever played on console, I won't preorder a copy. In fact I won't even buy it on release not knowing if I will miss out on 4+ hours of content from various retailers. I *might* wait a year for a goty edition, or I may just be inundated with newer titles and forget all about it. I have a few contacts who similarly won't preorder, and may even resort to piracy out of frustration.

Alienating the core customer is bad business. Preorder bonuses are becoming deterrents.

Posted:2 years ago

#5

Paddy Fellows
Lead Reviewer

1 0 0.0
I have pre-ordered this game, but it was the collectors edition and then only because I want that statuette.

I made a concious decision a long time ago to not allow myself to be suckered into the 'buy at store X and get X' type pre-order bonus. Generally I could not care less about a bit of added on digital tatt that in no way diminishes the main game

In fact in many cases they can be actually detrimental the game, for example weapons/armour bonuses that either trivialise the early part of the game or make it more challenging for those without said bonus.

I will simply buy the game when I am ready to play it and will buy it from the cheapest store I can find, If that means its a game I absolutely must have on day one then I will pre-order but the same applies - Price is King not Bonuses.

Posted:2 years ago

#6

Kingman Cheng
Illustrator and Animator

929 150 0.2
Completely agree, that's one of the issues I had with the last Assassins Creed.

Also that limited edition Metal Gear Solid HD collection for PS3 is Zavvi only I think? Cheeky!

I try not to not to jump ahead of myself and preorder these days, but I will make some exceptions. Giving bonuses for preorders is one thing but all these separate exclusive content for different shops/systems is disheartening.

Edited 1 times. Last edit by Kingman Cheng on 2nd September 2011 11:19am

Posted:2 years ago

#7
I had the same issue with the recent Uncharted 3, Deus Ex and Dead Island. Alot of the packs differend across various countries and UK, and it was really frustrating to have to browse though different retailers to just order the type of game you wanted!

Posted:2 years ago

#8

Jeff Wayne
Technical Architect

81 34 0.4
Excellent article. I can appreciate retailers wanting to get a larger slice of the consumer cake from a competition point of view but it's clear in the case given here, that the consumer (particularly the loyal pre-ordering type) is something they really do need to give some proper love to. No doubt they'd gloss over something as bad as this with a skew on the usual "our customers asked for it and we listened!" gag. :-)

One would imagine that all of these various additions would become available as DLC at some point. The various Batman exclusives in this article certainly sound like great DLC from Rockstar. I'd certainly buy a "gold" version of it with all of those included anyway.

Posted:2 years ago

#9

Nick Ferguson
Senior Producer

48 9 0.2
/looks at stack of unplayed games

/predicts 20 for Arkham City GOTY edition in < 1 year

/makes "sensible" decision

/gets dizzy with fanboy excitement in the face of 90%+ reviews and buys at lunchtime on launch day for 50

Posted:2 years ago

#10
well we're in september.
There are only 2-3 day one purchases in a field of great games. The rest will have to wait till christmas, there is only so many weekends to fritter away gaming (but we work in the gaming industry. Lovely paradox eh!)

Posted:2 years ago

#11

Daniel Hughes
Studying PhD Literary Modernism

410 455 1.1
I don't mind pre-order bonuses and limited editions when they're the same regardless of retailer. The Skyward Sword bundle got me very excited, for example, I can get that anywhere. But I do think this Arkham City style retailer exclusive pre-order content is ridiculous.

"but yank the chain too hard, and even the most loyal consumer will remember that there are plenty of alternatives to pre-ordering and paying the full retail price."

Exactly why Zelda is my only pre-order--it's unusual for a Nintendo limited edition to appear, and this bonus edition has actual, physical benefits to it in the shape of a soundtrack CD and a Zelda style Wiimote. With HD systems and big titles, some convoluted form of limited edition retail exclusive pre-order bonus is becoming the norm, and I can't be arsed with that.

Posted:2 years ago

#12
Can you imagine if you worked on the game and have to buy multiple copies of the same game because they are only available exclusives on different platforms or retailers???

Posted:2 years ago

#13
Try be the independent retailler who is trying to sell the normal version of the game. Very little chance to sell it.

Posted:2 years ago

#14

Benn Achilleas
director

72 32 0.4
sorry, what's wrong with you going out and buying 5 copies of the game from different retailers??? you tight git, think of the poor defenseless publishers/retailers children that need food and clothes. How do you single copy pre-order buyers sleep at night???

Posted:2 years ago

#15

Rick Lopez
Illustrator, Graphic Designer

1,203 816 0.7
I usually wait till the price drops, unless its a game I know wont have much circulation or has a limited copy print run that will make it hard to find later on. Usually, big blockbuster game franchises are ok to wait, because they have many copies circulating, but Smaller games like Ar Tonelico 3, Atelier Rorona, prince of Persia collection, Vanquish are games that have fewer copies circulating, so I usually grab those first. But any Halo, Uncharted, killzone, call of duty are a dime a dozen. you can wait and youll almost always find a new or fresh copy months after release.

Posted:2 years ago

#16

James Wells
Gaming Contributor - digboston.com

70 29 0.4
This is the precise reason I haven't pre-ordered in YEARS. If a limited edition is the same across the entire retail spectrum, cool, maybe I'll drop a little more cash for some perks.
Don't make me pick-and-choose what randomly-assorted DLC you feel like bundling with specific chain stores. That's an instant way to turn me off from your product entirely. I remember New Vegas was guilty of this, too.

Edited 1 times. Last edit by James Wells on 2nd September 2011 3:05pm

Posted:2 years ago

#17

Ian Brown
IT Developer / IT Infrastructure

107 26 0.2
I agree totally with this, when i pre-ordered L.A Noire i ended up getting it from Game as it came with an extra case to solve where as my poor brother got it from amazon for the same price and got a pretty useless coat for hand to hand combat. I hate this but if anything it has started me buying games from other stores instead of me just visiting amazon which can only be a good thing for retailers. At least with L.A Noire and Brink the content was released afterwards so others could buy it, but i can't help feeling that if i don't get it some where specific I'll end up loosing out on good content for a game i love for the sake of the publishers being picky. If they bundled all of this bonus DLC in a limited or ultimate edition of the game available everywhere on release then customers could pick what they wanted from different stores or just get the lot anywhere. Would certainly make me feel better when shopping.

Posted:2 years ago

#18

Zidaya Zenovka
Blogger, Writer

41 8 0.2
"/looks at stack of unplayed games

/predicts 20 for Arkham City GOTY edition in < 1 year

/makes "sensible" decision

/gets dizzy with fanboy excitement in the face of 90%+ reviews and buys at lunchtime on launch day for 50"
Pretty much this. I never preorder. Besides 99% if these games releasing said pre-order content at a later date once whatever exclusive pre-order item retailer contract ends, much of the exclusive pre-order content that DOESN'T end up being released later is usually either worthless and adds nothing to the game, anyways, or is modded in.

I never pre-order, mostly because I like waiting long enough for the games I buy to get patched, as most games end up needing patches later, and because I think it's stupid to pay $60 for a game, especially when most games nowadays are gimped out of the gate so that publishers can sell me DLC later.

Posted:2 years ago

#19
Spot on. This is just plain daft. Consumers are king, never forget that. Retailers talk about 'owning the consumer' so do publishers and now even developers do it. No one ever owns a consumer. I thought slavery was abolished 2 centuries ago. This sort of attitude always ends in tears. Pathetic.

Posted:2 years ago

#20

Andrew Goodchild
Studying development

1,199 317 0.3
Out of possible interest, I got the preorder incentives for deus ex hr. I haven't had much time to play but decided to restart the game yesterday. I've decided to drop all the extra kit, which just seems to be a bloody cheat. Why select medium difficulty ony to be given stuuf to make it easier and negate my choice to get a tazer/stun gun?
Not only that but it filled the inventory so you couldn't organically choose.

Edited 1 times. Last edit by Andrew Goodchild on 2nd September 2011 10:35pm

Posted:2 years ago

#21

Haven Tso
Web-based Game Reviewer

255 8 0.0
I couldn't agree more! It is the same in Australia. So I told my friends that I am not going to pre-order it but instead wait for all the DLC and extra content to be available online. That will mean I missed out things like soundtrack and statuettes for the game (which I originally wanted) but then I just think the money is mine, why should I be manipulated by this twisted practice of WB? That's basically what I do with pre-ordering nowadays.

BTW, I just wrote to Game complained about their unethical practice of raising the game price last minute when it came out. I pre-ordered Xenoblade Chronicles at a local Game store. At that time the listed price was AUD69.90 but then when I picked it up they said the price has changed to AUD99.90. I asked them to clarify and that manager on the phone was saying the price on the shelf for pre-ordering was for online sales and of course she can't offer me at that price because I am buying it from the store. I said if it is the pre-order price for online, they should not be put on the shelf in store to mislead customer and she said that was the only price guide they had at that time (and till a few days before the game arrived) so that's why they decided to put that up as the pre-order price. I was so angry that I decided not to pick up the game and just now wrote a complain to their customer relations.

Posted:2 years ago

#22

Tony Johns

520 12 0.0
I am at university so I can't afford to pre-order in advance and expect to pay when I need to use my money to travel to my university that is 90 minutes away from my home and I also need to spend some money on accomodation a few nights per week. :(

So I am more likely to spend money on games at retail when I have time off from university and buy my games after the exams are over, therefore those pre-order bonuses are out of the question for me because of my priorities with what I am spending on.

The way that the publishers are doing this just makes me want to get involved in the industry and try to set things straight on a comsumer level.

The way the western market is going I fear for the future of the gaming industry.

Posted:2 years ago

#23

Ray Kirkland
Audio designer / Composer

12 0 0.0
I work for one of the large game industry retailers and i couldn't agree more, everything you said was spot on there is nothing more frustrating than this, something else falls into the same category for me, and that is DLC. now DLC can be a great thing, but now the system is so greedy that they have people asking what DLC they can get even before a game is out. now that in a word is just sick. DLC used to be a means to keep people interested in a game later down the line to keep it fresh and bring new life to a game that has given almost all it has to give, as with pre-orders the content is so far spread that i doubt anyone gets the full game anymore.

Posted:2 years ago

#24

Joe Winkler
trained retail salesman

162 1 0.0
@Pat Forde
"Try be the independent retailler who is trying to sell the normal version of the game. Very little chance to sell it."
Thanks for bringing that up. I haven't read every comment but most of them hit the point. As a retailer of a company that only has Video Games as a department besides other electronics, it's a real pain not to have preorder bonuses.
A lot of people willing to buy Assassins Creed won't come to our shop to buy just because there is a bonus sword etc. attached to a version of other retailers. This is something that really kills sales in the first place.

Best example of doing it right: Battlefield 3 (correct me if I'm wrong)
The pre-order boxes (Karkand map pack included) are available everywhere (as far as I know) AND EA confirmed to release the map pack later that year for free. Especially content for multiplayer mode is mostly the wrong thing to do.

Why do publishers give their games XP bonuses and/or special weapons for the MP mode?
That does not hurt Pre owned buyers only, it also hurts the buyers wich do not preorder at Amazon/Gamestop etc.

Bonuses for first purchaser are a good thing to push sales (mostly for the single player mode), but you should never forget to announce that the contet will be available for everyone a month or so later.
They should stick to a free bag or soundtrack or action figure etc. that doesn't alter the game itself but rewards the first purchasers for spending the biggest amount of money. Giveaways are the oldest preorder attachements (e.g. OST for Killer Instinct) and should still be the numero uno to be actual "bonuses".

Posted:2 years ago

#25

Greg Wilcox
Creator, Destroy All Fanboys!

1,993 902 0.5
So far, NISA (Nippon Ichi's US branch) and Atlus seem to do the best by fans in terms of pre-order bonuses. With some of their titles, you can choose from a standard edition (often with a CD soundtrack) or pay a few bucks more to get an art book and soundtrack. A few games get additional bonus items that cost more, but at the end of the day, it's up to the buyer to choose what he or she wants. This nonsense of multiple stores offering multiple EXCLUSIVE! bonuses for the same damn games is annoying and getting dumber by the year.

Posted:2 years ago

#26
I havent seen a decent art book exclusive in these collectors/limited editions in ages. often its just 3D models or various environmental art.

Posted:2 years ago

#27

Josef Brett
Animator

296 0 0.0
I agree - I do love a good art book and find them far more interesting that 3D models (no where to put them), or any other tat that comes with pre-orders...

Posted:2 years ago

#28

Josef Brett
Animator

296 0 0.0
I agree - I do love a good art book and find them far more interesting that 3D models (no where to put them), or any other tat that comes with pre-orders...

Posted:2 years ago

#29

Tom Keresztes
Programmer

632 223 0.4
And to salt to the wound, Space marine demo is available on Steam, except in the UK. Rumour is THQ made a deal with Game...

Posted:2 years ago

#30

Patrick Williams
Medicine and Research

93 61 0.7
This article made my day. I just wish I wasn't so doubtful it would be heard.

Posted:2 years ago

#31
I doubt if i will hear any of the retailers or publishers breaking out in a cold sweat - short of a majority of the public AND devs boycotting pre orders...but that is tantamount to self flaggelation, to make the overall (game) body wakeup as a collective.

Perhaps someone somewhere will just take a quiet note

Posted:2 years ago

#32

Luke Stephenson
QA Technician

8 1 0.1
It's horrible isn't it? Knowing that even though you pre-order, you aren't getting all of the content. Deus Ex pulled this nonsense of course, and whilst here in the UK and Europe you could get a version with all the pre-order bonuses, if you lived elsewhere in the world you were royally screwed. It's a horrible practice to appease the retailers.

Oh, speaking of retailers, I'd like to take this opportunity to mention that GAME have some of the worst customer service I've ever encountered. Always double check all your pre-order details are 100% accurate (no typos in billing address...) a week before release, as they have a habit of cancelling the order you've held for 8 month without prior notice.

Me? Bitter? Of course not! :)

Posted:2 years ago

#33
Great Article. I'd so true. Gears of War 3 is guilty of this same thing. I really didn't think about this to much until I read this but your right.

Posted:2 years ago

#34

Stephen McCarthy
Studying Games Technology

205 0 0.0
The one main thing I hate about Pre-Order items that is in the game code from the start....
Your paying for the right to play the game that on the disc yet they are not telling you about some part being cut-out of use from the game and that you have to pay more to get at it (that be ULC not DLC like they are saying.)

Posted:2 years ago

#35

Rick Cody
PBnGames-Board Member

144 14 0.1
It's all about the retailer. If all the content is available via DLC than retailers can be circumvented. This seems to me that it's being done in an effort to keep retailers relevant.

Posted:2 years ago

#36

Dennis Wan
Game Designer

18 0 0.0
I got Mass Effect 2 couple weeks back on a Steam discount. It came bundled with some Cerebrus DLC... but I still don't know what it was. The process it makes you go through to try to get the DLC is downright confusing.
When I press the "extra content" button, I have to get an EA origin account. OK I got that. Now I'm directed to Bioware's website and I need to get a Bioware account? And it doesn't even tell me what I'm getting... feels like they enjoy jerking us around or something. Best part is every time I boot up ME2 I have to log into the Cerebrus network twice, because the first time ALWAYS fails.

Posted:2 years ago

#37
I guess the question remains, are retAilers relevant. If so, why? Distribution ?

Posted:2 years ago

#38

Andy Ross
Game Designer

5 0 0.0
I'm rapidly getting to the point where I'm more inclined to go out of my way to ignore whatever pre-order content is available, simply because it makes my life way easier. Most of the time the extras only unbalance the game anyway...

"Get the exclusive Kill-Em-All(tm) gib-cannon, impenetrable armour and an extra 20,000 credits to spend in-game when you buy from Gamestop!"

I'll pass, thanks.

Edited 1 times. Last edit by Andy Ross on 5th September 2011 8:57am

Posted:2 years ago

#39
I didn't realise there was so much hate for this kind of thing. I'm stuck with GAME where I live to preorder games. At least amazon and steam can come to my rescue.

Posted:2 years ago

#40

Thomas Laird
3D Artist

2 0 0.0
I had this same problem with Deus Ex Human Revolution, I pre ordered on Steam a good few months ago, granted, I didn't buy the edition with all the extra content, but a friend of mine priated it and got all the DLC with it, and that content is not even in the base game at all!! We were talking about it and he said something like "have you found the single shot sniper yet?" I had already completed it at this point, and was saying "There's a single shot sniper in the game?"

I find myself in a similar situation now with Battlefield 3, which has a similar pre-order nonsense setup, and I just don't know what to do, will I be able to get this content after release? That, really is what we all want to know, which would at least not make the situation seem so bad... Great article^

Posted:2 years ago

#41

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