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Deus Ex storms UK chart to dislodge Zumba Fitness

Reboot just 26,000 sales short of Invisible War's lifetime sales in territory

Deus Ex: Human Revolution has fulfilled expectations and knocked long-term champion Zumba Fitness from number one on the UK's software chart, but only as far as second.

Square-Enix's reboot for the venerable series achieved near sales parity with the second game in the series, 2003's Invisible War, in just two days - falling 26,000 copies short of that game's lifetime UK sales.

Sales were heavily skewed towards Xbox 360, which saw 57 per cent of sales. PS3 took 31 per cent and PC made up 13 per cent, according to figures from Gfk Chart-Track. Digital PC sales are not currently included in figures.

Zumba Fitness' incredible run at number one, which needed just one more week to equal FIFA: Road to the World Cup's record holding eleven, may have been ended by Deus Ex, but the title still holds on to second place, just above new entry Rugby World Cup 2011, also from 505 Games.

No other new entries made the top 40 this week, whilst last week's surprise hit Xenoblade Chronicles sank rapidly to 27th following stock shortages. The 3DS' port of Ocarina of Time also saw a significant drop following a spike after the 3DS price drop, slipping out of the top ten to eleventh from fourth.

Last WeekThis WeekTitle
New Entry1Deus Ex: Human Revolution
12Zumba Fitness
New Entry3Rugby World Cup 2011
24LEGO Pirates of the Caribbean
185Call of Duty: Black Ops
36Cars 2
57FIFA 11
88Dirt 3
69LEGO Harry Potter: Years 1-4
1910Assassin's Creed: Brotherhood
411The Legend of Zelda: Ocarina of Time 3D
1312The Sims 3
1413Harry Potter & The Deathly Hallows Part 2
914Brink
1115Wii Sports Resort
2116Just Dance 2
1617LEGO Star Wars III: The Clone Wars
1218Battlefield: Bad Company 2
1719Call of Juarez: the Cartel
2020Homefront

Latest comments (16)

Thank god, Zumba is finally toppled. It was getting ridiculous
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"Digital PC sales are not currently included in figures."

I reckon that will push it up a fair whack. I'll probably be getting it off steam.
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Seb Downie Producer, Guerrilla Games5 years ago
The tyranny is over! All hail the new king.
Seriously though, good game. It deserves to do well.
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Show all comments (16)
Jarvis Crofts Data Analyst/Manager 5 years ago
The majority of my friends downloaded it on Steam, so I imagine the PC share is significantly larger than 13%.

In all honesty, this is my GOTY, an incredible game that blows my mind in every respect. If you're an old Deus Ex player or new to the franchise, Pick this game up. It's incredible.
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I just played DExHR for 6 hours, and is probably the best 6 hours I had this year in gaming (ok, some fights in SSFIV were ultra fun too). I hope they sell some millions and this great franchise gets another sequel.
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Nick McCrea Gentleman, Pocket Starship5 years ago
Shaping up to be the game of this console generation, for me. Thoroughly evokes the feeling and atmosphere of its illustrious forebear whilst bringing every mechanic up to modern standards of polish. Also stunningly art (and audio) directed, which the original never had. Feeling the boss-battle hate, but it barely puts a dent in the experience, to be honest.
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Bruce Kennedy BAhons Creative Director, Kennedy Monk Limited5 years ago
Soooo happy! Guess it will be while before we know total global sales, but I really hope this game smashes it. So much love has been poured into it and it shows. Agree with Andreas - hopefully strong word of mouth will extend sales over the coming weeks/months, also with Simon - yeah Steam is gonna be a massive part of the sales. This should give brave developers like Eidos Montreal and others the courage of their convictions to continue to produce bold, ambitious, intelligent games. DXHR is the new "Inception" of the gaming industry.

Edited 2 times. Last edit by Bruce Kennedy BAhons on 30th August 2011 4:07pm

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Trevor Roberts Studying BSc (Honours) Computing and IT, Open University5 years ago
For a new player - like myself - it's the perfect combination of Blade Runner and ME2. It shouldn't be surprising that sales were skewed towards the 360 as this game heralds the end of the summer game drought blues.

Should be a AAA autumn. :D
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Andrew Ihegbu Studying Bsc Commercial Music, University of Westminster5 years ago
Thank you GOD!!! Zumba fitness is an embarrassment to real gamers everywhere and should not be called a game imo.
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Fabien Roussot Developer, Gunjin Games Ltd5 years ago
Bought it on Steam, like many of my friends so I'm guessing the download share of the game is big. Overall, as long as it sells well, i'm happy for it.
Deux Ex: HR is the first game I played for a long time where I actually couldn't stop playing. It reminded me so much of the first game and yet felt new and exciting. Well done to the developers, expectations where high and the game delivered.
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James Ingrams Writer 5 years ago
What people forget, is that the highly hyped titles like Deus Ex 3, sell 80% of what they are going to sell in the first month. then sales drop off enormously. Indie titles, tend to sell for nearly a year, hence both titles can sell, say 1 million, but Deus Ex does that in 2 weeks, an indie title takes a year, but the indie company doesn't mind. The big companies cannot afford to wait. Hence, by Xmas, at least on PC, Deus Ex 3 will be under 15,mark my words, and may well be under 10.00!

I am very suspicious of multiformat charts anyway, as if a title sells 80% of its units on one format, it is really only a hit on that format, and yet it will be called a No.1 hit on all the format's it came out on! This is why if a game comes out on 7 formats it has a high chance of being No.1 because of combined sales. A title that just comes out on 360 or PC just cannot compete with that!
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How do we explain zymbas insaness. Surely there can be that many fitness freaks or is there some provrn weight loss sucess?
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Andrew Goodchild Studying development, Train2Game5 years ago
@Chee, for a lot of us here Zumba is not our sort of game, but from what I have heard, for people looking for a fitness game, it has very positive word of mouth, combined with the fact Zumba is the in thing in real life exercise classes.

I actually don't resent Zumba's success one bit, apparently it does what it does well, so I would much rather that sell well than Duke Nukem Forever, even though it's not my bag.
That said, really glad Deus Ex HR is doing well, only had time to play a couple of hours, to play on it so far, but I like what I've seen.
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Jason Bolt5 years ago
Fantastic! Every time a good story-driven game does well it renews my hope for the industry and the medium. Doubly so for Deus Ex: Human Revolution; I've played the game for a few hours and it deserves all the success it can get. Brilliant game.
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James Prendergast Research Chemist 5 years ago
I've really enjoyed DXHR so far. Not had a lot of chance to get into it properly and still feels early on (though not sure on that) and i've only encountered one bug so far so very happy with its look, feel and exploratory nature. Looking forward to playing through with a more "direct" approach. :)

I really hope its sales numbers are great because I'd love another entry in this world they've created.
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Alfonso Sexto Lead Tester, Ubisoft Germany5 years ago
Great news!

It is always good when a well done game receives the success it deserves.

Way to go Eidos Montreal!
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